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Leela DervaqshiChief Operating Officer
Portrait of Leela Dervaqshi
Chief Operating Officer

An introduction

Count the linen the customer can actually use


A hospital-linen service is measured by the released items it can return in the required mix, not by the weight that has entered a washer.

India

Open to Board appointments · Executive opportunities

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My approach

I follow the linen through the stages that make the service usable. A washer's rate does not tell me what finishing can release, a piece count does not tell me whether the sizes match the order, and physical possession does not tell me whose stock we may promise. Those conditions should be visible before operations accepts more work.

Operating colleagues
320
Five heads; ₹46 crore annual operating expense
Institutional customers
18
Two laundries; non-sterile bed linen and staff garments
Operations experience
29 years
Textile processing to regional linen-service leadership

Work worth discussing.

01Withdrawing a capacity promise based on the fastest stage

In 2022 I supported a commercial planning assumption of 24 tonnes per day based on the washer-stage capacity available for a proposed mix of hospital bed linen and staff garments. Site leaders challenged the figure because drying and finishing were already creating queues. We carried out a defined operating study using the same dry-weight basis, time window and product mix at each stage. It showed 14 tonnes through drying and 12 through finishing under those conditions. The washer figure did not describe the completed service we could promise.

The commercial team wanted to accept the proposed additional work before a competitor did. I withdrew my support for that volume assumption and asked engineering, quality and operations to show alternatives. We considered phasing the customer start and adding downstream resources rather than purchasing more washing equipment. Quality retained the relevant acceptance requirements; the proposal did not shorten a process or release held material to make the capacity account look better. The comparison also retained downtime and the limits of the measured conditions rather than treating a theoretical rate as a daily certainty.

We approved ₹1.8 crore for downstream equipment and work organisation, with a ten-week implementation and review period. The new volume remained conditional on demonstrated capability after the change. I did not publish a new achieved rate before that evidence existed. Delaying acceptance risked losing business, and the investment was a real commitment rather than a claimed saving. The board paper showed those disadvantages alongside the problem with accepting an order the existing flow could not complete.

The case changed our capacity review. A commercial proposal now identifies the constraining stage, the measurement basis and the evidence needed before an expanded service begins. A useful number must describe the work that can reach the agreed completion point, not merely the work that can enter the process. I had allowed the faster-stage figure to stand for the whole system. Correcting that assumption made the immediate opportunity smaller, but gave the company a more defensible choice about investment and timing.

02Correcting a complete count that contained the wrong sheet sizes

A 2024 order called for 160 standard sheets and 80 long sheets, a total of 240 pieces. The packed consignment contained 200 standard and 40 long sheets. The total matched the order, but forty of the required long sheets were missing and forty standard sheets were surplus. Our aggregate verification had treated the two item types as interchangeable. The customer-service team identified the discrepancy before the consignment was accepted as meeting the requirement. I had supported the simplified count check because it appeared to speed dispatch.

We corrected the consignment and reviewed the picking and verification process with packing staff. Some supervisors preferred adding a final recount because that was familiar and quick to explain. I asked them to follow where the size distinction had been lost. We separated the item identifiers and packing locations, retained the ordered mix on the work instruction and checked each required category before the total. Quality and customer acceptance conditions remained in force; an accurate count by itself did not establish the condition or suitability of the linen.

The repair cost ₹22 lakh over seven weeks, including changes to layout, work instructions and supervised practice. Packing took longer during the transition. We kept that consequence visible instead of claiming that improved accuracy immediately increased productivity. The customer received the corrected mix, but we did not extrapolate one repaired order into a universal error rate or a clinical benefit. We also retained a route for discrepancies that could not be resolved by swapping a nearby item.

The operating lesson was that a total can pass while the service fails its actual requirement. We now ask whether the verification preserves the categories the customer needs, not simply whether the arithmetic adds up. The same thinking informs garment and site-specific instructions without assuming that all orders should share one standard mix. A count is useful when it describes the right things. It becomes misleading when the process quietly allows an extra item in one category to stand in for a missing item in another.

03Removing customer-owned linen from a proposed available-stock pool

In 2025 a new-contract proposal described 12,000 serviceable linen pieces at our sites as an available pool. A customer-service review found that 4,500 belonged to existing customers under segregated-stock terms. They were physically present and serviceable, but they were not company-owned stock available for the new commitment. The company-controlled pool was 7,500 pieces. I had accepted the aggregate inventory view without asking whether custody and allocation authority had been kept separate.

The sales team argued that the pieces moved through the same facilities and that replenishment could follow the contract start. I rejected that approach because it assumed rights we had not established. Operations, finance and customer-service colleagues reconciled the ownership records and relevant terms with appropriate advice. We retained the customer stock in its agreed allocation and corrected the proposal. This was a decision about the fictional contracts and ownership records, not a general legal opinion about every laundry arrangement or a claim that customer property could never be handled under a different authorised agreement.

We deferred the new contract and approved 3,000 additional company-owned pieces at a cost of ₹18 lakh, with a six-week sourcing and acceptance plan. Their arrival would bring the company pool to 10,500 pieces before considering the needs of the actual contract. Quality acceptance and the final operating allocation still had to be completed; we did not treat a purchase order as ready-to-use stock. The delay could cost the company the opportunity, and the purchase was additional expenditure rather than a recovery from existing customers.

The repair established a planning view that distinguishes location, condition, ownership and permitted allocation. A move between sites should not change those attributes silently. I also changed the question I ask before approving a stock-backed promise:what makes these particular pieces available for this particular customer? The answer needs more than a count and a warehouse location. Keeping the ownership condition visible narrowed the immediate offer, but avoided asking operations to fulfil it through an unauthorised assumption.

The service promise belongs to the completed flow and the customer's actual linen requirement.

I am COO of Pelquvi Clinical Linen Services in Mysuru. We launder non-sterile hospital bed linen and staff garments and manage their return to eighteen institutional customers. We operate two laundries and employed 430 people in March 2026, with ₹106 crore revenue in FY 2025–26. I lead 320 operating colleagues through five heads within ₹46 crore annual operating expense. A ₹5.2 crore capital programme has separate approval. Our service excludes sterile surgical packs and clinical care. Quality head Farida Selquni and qualified customer teams retain the relevant process and release authority; an operating deadline does not override it.

I started in textile processing after a diploma in 1997. Finishing work taught me that throughput at one stage can become a queue at the next. Plant management added responsibility for the full flow, and hospital-linen service made the customer's required mix and ownership conditions more important. I became COO in 2021. My work now connects production, finishing, packing and transport with the promise made to the customer. I am interested in the point where an attractive total stops describing something the service can actually deliver.

The three cases here concern capacity, item mix and ownership. We withdrew a 24-tonne daily sales assumption after a defined operating study showed 14 tonnes through drying and 12 through finishing on the same dry-weight basis and product mix. We corrected a 240-piece pack that contained the wrong distribution of sheet sizes. We removed customer-owned stock from a pool we had described as available for another contract. Each correction narrowed an apparently available answer and required expenditure or delay. None is a claim of sterility, universal process performance or a measured clinical outcome.

Washer capacity did not describe the completed service

For the defined daily mix, 24 tonnes at the washer stage met 14 tonnes of drying capacity and 12 tonnes of finishing capacity. We funded ₹1.8 crore of downstream work before accepting the proposed additional volume.

The correct total concealed the wrong sizes

A 240-piece order required 160 standard and 80 long sheets. A pack with 200 standard and 40 long still contained 240 pieces but left 40 long sheets missing. We repaired picking and verification at a cost of ₹22 lakh.

Stock in our custody was not all ours to allocate

Of 12,000 serviceable pieces in the proposed pool, 4,500 belonged to customers under segregated-stock terms. The company-controlled pool was 7,500; we deferred a new contract while funding 3,000 additional company-owned pieces.

Current focus

I am aligning the operating promise with released output, the item mix and the ownership rights that remain after linen has moved through our sites.

Conversations I welcome

I am open to service-operations mandates and a first outside board contribution involving capacity, asset custody and the limits of an operating commitment.

The leadership record

Trusted with consequential decisions.

Formation

  • Diploma in Textile ProcessingBelquvi Textile Institute · 1997
Leela withdrew the volume assumption she had supported and showed us the downstream investment and the risk of waiting. That made the commercial decision harder but clearer.
Vinod NarqeliChief Executive Officer, Pelquvi Clinical Linen Services
The full record ↗

Contact

I am open to service-operations mandates and a first outside board contribution involving capacity, asset custody and the limits of an operating commitment.

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