Apr 2021 — Present
Chief Product Officer
Nalqevri Component Trays
- Sector
- Reusable trays for non-hazardous assembly components
- Ownership
- Founders 65%; industrial investor 25%; employees 10%; no personal equity
- Company scale
- ₹62 crore revenue;₹4.9 crore operating profit FY 2025–26
- Employees
- 148 in March 2026
- Geography
- Mysuru and Indian industrial customers
- Reporting to
- CEO Suresh Velqnari
- Team
- Sixteen product colleagues through two leads
- Financial scope
- ₹3.8 crore annual product expense;₹1.6 crore separately approved capital
Mandate
Choose product propositions and development priorities around complete customer tasks
Outcomes
- Funded orientation-reference work with unresolved tasks visible
- Staged a broad custom-variant request before committing the wider team
- Kept nominal kit capacity separate from production-output claims
Decisions in context
I lead sixteen product colleagues through two leads within ₹3.8 crore annual expense and ₹1.6 crore separately approved capital. My remit concerns the customer problem, the product proposition and the priority assigned to development. Engineering retains suitability, safety and release, and commercial owners retain orders. I ask the team to explain both the task supported and the work still required before a result becomes a promise. The fourteen-variant request made the opportunity cost particularly visible:more than half the team could have been committed before the commercial programme was confirmed. My employment carries neither shares nor a director seat; I attend product reviews as an executive presenter. The role requires me to connect design evidence to an enterprise choice while preserving the specialist decisions that a CPO should not claim merely by sponsoring the programme.
Reason for the move
Current role; considering industrial product leadership and one suitable first outside board contribution
Apr 2015 — Mar 2021
Head of Product
Nalqevri Component Trays
- Sector
- Industrial component-tray products
- Ownership
- Founder-controlled private enterprise
- Company scale
- ₹46 crore annual revenue at period end
- Employees
- 121 at period end
- Geography
- Mysuru and regional industrial accounts
- Reporting to
- Managing Director
- Team
- Twelve product colleagues through two leads
- Financial scope
- ₹2.9 crore annual expense;₹90 lakh approved programme capital
Mandate
Coordinate the product range and the evidence supporting its promises
Outcomes
- Corrected a refill claim that ignored the limiting component
- Funded compartment changes with a space tradeoff explicit
- Connected product descriptions to the complete defined kit
Decisions in context
I led twelve colleagues with ₹2.9 crore annual expense and ₹90 lakh approved programme capital. The 2018 refill error challenged my own review of a product proposition. I had accepted a six-job claim based on the clip quantity without checking the spacers needed for the same defined task. Correcting it required a design choice as well as revised wording, because the extra spacer capacity used space previously available for optional items. I learned to make that tradeoff visible instead of presenting every correction as an improvement without cost. The experience prepared me for a wider portfolio role by connecting a small physical detail to the trust placed in a product account. It also reinforced the need to preserve engineering acceptance and customer-process authority while taking responsibility for the proposition I had approved.
Reason for the move
Promoted to enterprise product-portfolio leadership
Apr 2008 — Mar 2015
Range Manager
Nalqevri Component Trays
- Sector
- Reusable industrial component organisation products
- Ownership
- Privately held founder business
- Company scale
- ₹29 crore annual revenue at period end
- Employees
- 87 at period end
- Geography
- Mysuru production and Indian customer applications
- Reporting to
- Head of Product Development
- Team
- Eight product and range colleagues
- Financial scope
- ₹1.4 crore annual range-development expense
Mandate
Develop tray configurations and maintain a coherent continuing range
Outcomes
- Compared custom requests with existing range obligations
- Connected product drawings to customer task descriptions
- Learned the support consequence of adding variants
Decisions in context
Eight colleagues worked within ₹1.4 crore annual expense on the tray range. Joining the manufacturer changed my view of completion:the drawing became a product that colleagues had to explain, make and support after the introduction meeting. A custom request could solve a real problem while creating another configuration for the range to carry. I learned to ask what was common to the existing offer and what required a separate development commitment. Engineering and customers retained technical and process decisions. My work concerned how the proposed arrangement fitted the task and the portfolio. The role prepared me for product leadership by making the continuing consequences visible, although I still had to learn that a familiar component count could conceal an incomplete kit in a proposition I later approved.
Reason for the move
Promoted to lead the product function
Apr 2001 — Mar 2008
Design Lead
Orqelni Product Studio
- Sector
- Industrial workplace product design services
- Ownership
- Private design partnership
- Company scale
- ₹17 crore annual revenue at departure
- Employees
- 59 at departure
- Geography
- Karnataka industrial client assignments
- Reporting to
- Studio Director
- Team
- Six designers and research colleagues
- Financial scope
- ₹76 lakh annual studio delivery expense; client investments separately approved
Mandate
Coordinate product concepts and examine their use in client tasks
Outcomes
- Observed how products changed hands between users
- Connected layout proposals to the surrounding task
- Managed design delivery without assuming client release authority
Decisions in context
I coordinated six colleagues and ₹76 lakh annual delivery expense while clients authorised their own investment and technical decisions. The work taught me that a product could be clear to the designer and confusing to the person receiving it later. Orientation, accompanying material and the sequence of use all changed the interpretation. I began asking the team to observe the task before deciding which feature was missing. That did not turn a studio exercise into a full technical acceptance process; qualified client specialists retained their responsibilities. I moved into range management because I wanted to follow the product beyond the project and understand the continuing obligation created by each configuration. The change took my attention from a well-presented concept to the portfolio that had to support it over time.
Reason for the move
Joined Nalqevri to manage an industrial product range
Jun 1995 — Mar 2001
Junior Product Designer
Orqelni Product Studio
- Sector
- Workplace product design
- Ownership
- Privately owned design partnership
- Company scale
- ₹6 crore annual revenue at period end
- Employees
- 24 at period end
- Geography
- Mysuru and regional business clients
- Reporting to
- Senior Designer
- Team
- Individual contributor within a five-person studio team
- Financial scope
- No independent spending or client approval authority
Mandate
Prepare reviewed drawings and observe ordinary product tasks
Outcomes
- Built discipline in documenting the intended use
- Learned to distinguish an attractive object from a complete task
- Prepared design evidence for senior review
Decisions in context
I joined after design studies and worked in a five-person team without direct reports or independent spending authority. Senior designers held client advice and approval responsibilities. My early work involved drawings and observations of ordinary workplace products. I was initially drawn to a neat arrangement and a clear form, but users showed how much depended on what happened before and after the moment illustrated. A component could fit its compartment while another required item had no practical place. I learned to record the surrounding sequence and bring questions to senior review rather than assume that a polished drawing settled them. That foundation later supported design leadership, with a growing interest in the complete job a product helped someone perform rather than the object considered on its own.
Reason for the move
Promoted to coordinate designers and client delivery
What I am looking for next
I would consider an industrial CPO mandate where management wants the product range to reflect complete customer tasks and realistic development commitments. The role should provide access to people using the product, engineering evidence and the commercial assumptions behind new variants. I would want a clear separation between choosing the proposition and authorising technical release, with responsibility for correcting a promise I had previously supported. A first outside board contribution could concern product investment, the obligations carried by a range and the capacity committed before demand is established. My career has not included a statutory directorship; the remaining preparation and suitability review must precede any such appointment. Twenty-four proposed annual days must allow for induction, preparation, travel and unexpected demands. I would seek an experienced chair who values a question about the complete product obligation without asking an outside director to approve a configuration or bring another manufacturer's restricted design material into the discussion. The receiving company should have qualified specialists for decisions outside my preparation.