I decide which molecules and customers deserve a reactor for ten years, and which inherited business the company should stop defending.
In the winter of 2001 I was a production engineer at Narmavati Organics in Ankleshwar when our plant manager stopped a half-finished campaign of a reactive-dye intermediate. A Surat buyer had telephoned to say that Chinese material was now available for less than our cost of raw materials. Nobody on that shift had done anything wrong. The reactor was running well, the yield was on plan, and the product was suddenly worth less than the acid we had charged into it. I was twenty-four, and it was the first time I understood that a plant could be efficient and still be in the wrong business.
A multipurpose reactor at Sarigam can make many molecules, but only one at a time, and every campaign we accept closes the slot for another. Strategy in a chemicals company is mostly the discipline of deciding which campaigns, customers and inherited lines deserve that slot. I try to make each refusal as explicit as each commitment.