Charles Sterling · Chief Operating Officer · United States
From one county's dispatch desk to seventeen yards
Chief operating officer
Brellmoor Transportation Company
Sector
Contracted school-bus transportation, complementary paratransit and charter services
Ownership
Third-generation family-owned; seven-member board with three independent directors
Company scale
US$161 million revenue in 2025
Employees
About 2,350
Geography
York, Pennsylvania headquarters; 17 yards in south-central Pennsylvania and northern Maryland
Reporting to
Chief executive; presents quarterly to the board and reports to its safety and operations committee
Team
About 2,240 operating employees through six direct reports
Financial scope
US$124 million operating budget and a US$14.5 million annual fleet replacement plan
Mandate
Restore route coverage after the pandemic disruption and build an operating model that keeps drivers.
Outcomes
Driver turnover reduced from 34% to 21% between 2021–22 and 2024–25
Arrival before first bell raised from 94.6% to 97.2% across all districts
Preventable collisions cut from 2.9 to 1.8 per million miles
Twelve-bus electric pilot run at 91% availability in its first school year
Decisions in context
I took this role in July 2020, when schools were reopening in stages and many experienced drivers had decided not to return. My first year was spent covering routes rather than improving them. Once the network steadied, I concentrated on the causes of unreliability instead of its symptoms: a job that paid too few hours, an outstation too far from our yards and a camera programme that drivers distrusted. I lead six directors covering school operations, paratransit, fleet, safety and training, dispatch and planning, and yard facilities. Pricing, pay policy and finance sit with colleagues who report to the chief executive, and I work closely with each. I present operating papers to the board every quarter and attend its safety and operations committee, but I am not a director. The cases on this site come from this period.
Reason for the move
Current role; seeking a first independent board seat alongside it, with my employer's consent.
Vice president, school transportation
Brellmoor Transportation Company
Sector
School-bus contracting with a growing paratransit division
Ownership
Family-owned
Company scale
About US$128 million revenue in 2019
Employees
About 2,050 in 2019
Geography
15 yards in south-central Pennsylvania and northern Maryland
Reporting to
Chief operating officer
Team
About 1,500 drivers, aides and yard staff through 14 yard managers
Financial scope
US$82 million school-operations budget
Mandate
Standardise yard practice across a network that had grown by acquiring smaller family contractors.
Outcomes
Introduced common pull-out, inspection and child-check standards across 15 yards
Integrated two acquired contractors with 160 buses between 2015 and 2018
Fitted forward and interior cameras to every school bus by 2019
Supported seven new district contracts, one of which I later recommended leaving
Decisions in context
Brellmoor had grown by buying smaller family contractors, and each yard still worked to its previous owner's habits. Some checked tyres at pull-out, others at the end of the day; some walked every bus for sleeping children, others relied on the driver's memory. My task was to create one standard without losing the local knowledge that made good yards good. I worked through 14 yard managers, rotating with each for a full day before changing anything. We introduced common pull-out and inspection practice, a mandatory child-check walk and, later, cameras on every bus. I also supported the commercial team's growth into new districts. One of those wins, 48 miles from our nearest yard, taught me that a contract can be won on price and lost on geography. I report that error openly in my case on leaving it.
Reason for the move
Promoted to chief operating officer when my predecessor retired.
Director of paratransit operations
Brellmoor Transportation Company
Sector
School-bus contracting with a new paratransit division
Ownership
Family-owned
Company scale
About US$96 million revenue in 2013
Employees
About 1,600 in 2013
Geography
12 yards; paratransit for two county transit authorities by 2012
Reporting to
Vice president of operations
Team
Grew from 40 to 260 operators, dispatchers and schedulers
Financial scope
Paratransit budget of US$24 million by 2013
Mandate
Launch a paratransit division after the company won its first county contract.
Outcomes
Opened the first county service in 2009 with 52 vehicles
Added a second county contract in 2012, bringing the fleet to 190 vehicles
Met the 92% on-time pickup standard in every contract year
Cut average telephone hold times from 4.5 to 1.8 minutes
Decisions in context
Brellmoor knew school buses thoroughly and paratransit not at all. I had five months between contract award and the first day of service to hire operators, choose vehicles, install scheduling software and train dispatchers on the authority's eligibility and booking rules. We opened with 52 vehicles and a small team I had largely recruited from my previous employer's region. The hardest part was cultural. School drivers follow a fixed route; paratransit operators assist individual riders whose needs vary from day to day, and the training must reflect that difference. I built a separate training track for passenger assistance and wheelchair securement. When a second county put its service out to bid in 2012, our performance record carried the proposal. Running a performance contract from the contractor's side, for an owner new to the work, prepared me for broader operating responsibility.
Reason for the move
Promoted to lead school transportation, the company's core business.
General manager, paratransit contract
Ridgeholt Mobility Services
Sector
Contracted paratransit and fixed-route bus operations for public agencies
Ownership
Private-equity-owned multi-state contractor
Company scale
About US$420 million revenue across its contracts in 2008
Employees
About 7,000 company-wide; 180 at my operation
Geography
Several states; my contract served a transit agency in central Maryland
Reporting to
Regional vice president
Team
180 operators, dispatchers and mechanics
Financial scope
US$11 million annual contract value
Mandate
Recover a paratransit contract that was paying heavy liquidated damages for late pickups.
Outcomes
Raised on-time pickups from 84% to 93% within two years
Cut liquidated damages from US$310,000 to under US$40,000 a year
Secured the contract's five-year renewal in 2007
Decisions in context
I arrived at a contract in trouble. Late pickups were triggering liquidated damages every month, and the agency's contract manager had begun discussing early termination. The scheduling system was not the main fault. Operators were assigned shifts that bore little relation to when riders actually travelled, so the morning peak was understaffed and midday vehicles sat idle. I rebuilt the shift pattern around two years of trip data, renegotiated start times with the operators and introduced a dispatcher whose only job was to rescue trips running late. Within two years on-time performance reached 93% and penalties largely disappeared. I also learnt how a contractor's regional management judges a site: by margin and by contract retention. Those are reasonable measures, but they can crowd out the rider. I completed a part-time MBA during this period to understand the bid models more fully.
Reason for the move
Joined a family owner closer to home to build a paratransit division from the start.
Operations manager
Weylanding Coach Lines
Sector
Motorcoach charter, tours and commuter coach service
Ownership
Family-owned
Company scale
About US$34 million revenue in 2002
Employees
About 260
Geography
Lancaster, Pennsylvania; charter work across the Northeast
Reporting to
Owner and president
Team
Dispatch and scheduling team of 12; about 150 drivers
Financial scope
Driver scheduling and dispatch for 110 coaches
Mandate
Reduce missed and late charter departures as the business grew.
Outcomes
Cut late departures from 7% to under 2% of charters
Introduced a maintenance hold rule linking dispatch to the shop backlog
Built a driver-rest schedule for overnight and early-morning trips
Decisions in context
Charter coaching taught me commercial urgency. A late departure could mean a missed connection, an angry school principal or a lost annual booking, and there was no subsidy to absorb the cost. When I arrived, dispatch and maintenance worked separately: dispatch assigned coaches the shop had not finished, and drivers discovered faults at the customer's door. I introduced a simple rule that no coach could be assigned while it appeared on the open repair list, and the shop manager and I reviewed that list together at five each afternoon. Late departures fell from 7% to under 2%. I also built a rest schedule for drivers working overnight returns and early starts, because tired drivers were a safety risk long before they were a service one. The owner trusted me with his customers, which was a privilege I have tried to repay since.
Reason for the move
Moved to contracted paratransit to run a complete operation under a performance contract.
Scheduler, later paratransit operations supervisor
Conewell Valley Transit Authority
Sector
Public fixed-route bus and paratransit service
Ownership
Public transit authority
Company scale
About US$28 million annual operating budget in 1997
Employees
About 340
Geography
A county system in central Pennsylvania
Reporting to
Paratransit manager
Team
No direct reports as scheduler; eight dispatchers as supervisor from 1996
Financial scope
Daily schedules for about 900 paratransit trips
Mandate
Build daily paratransit manifests and later supervise the dispatch desk.
Outcomes
Added rider-specific notes from dispatch to the daily manifests
Reduced same-day cancellations through evening confirmation calls
Trained new dispatchers on eligibility and booking rules
Decisions in context
I joined the authority straight from university, expecting scheduling to be a mapping exercise. It turned out to be a people exercise. The software could order trips efficiently, but only dispatchers knew which riders needed extra time, which buildings had unreliable lifts and which drivers were confident with particular wheelchairs. I started adding those notes to the manifests and, as supervisor from 1996, made it standard practice for the eight dispatchers I led. We also introduced evening confirmation calls, which reduced wasted trips. Public service gave me a lasting regard for riders' rights and for the federal framework that protects them. It also showed me the limits of a body whose schedule changes needed board approval months in advance. I left to see how a commercial operator handled pressure with no such buffer, and to learn the cost side of transportation.
Reason for the move
Joined a private coach operator to learn commercial operations.
What I am looking for next
I intend to remain chief operating officer at Brellmoor while adding one independent board seat. The right company would depend on a large frontline workforce and a fleet of vehicles or equipment, where the board needs someone who can read operating evidence: turnover by tenure, preventable incidents, asset availability and the distance between where work is based and where it is done. Passenger transportation is the obvious fit, but field-service, waste-collection or regional distribution businesses face similar questions. I would prefer a private, family-owned or private-equity-backed company with an established board and a clear reason for adding an operator. I have about eighteen days a year, subject to my chief executive's consent and a review of customer and supplier relationships. I am not looking for an advisory title or a consulting assignment presented as a directorship. I want to share responsibility for decisions, learn from experienced directors and bring the yard-level questions that a board can easily miss.