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Anuja PervqeshiChief Financial Officer

Anuja Pervqeshi · Chief Financial Officer · India

From preparing schedules to owning financial challenge

Apr 2021 — Present

Chief Financial Officer

Tevlaqni Transit Packaging

Sector
Wooden industrial pallets, transit crates and reusable packing structures
Ownership
Founding family 70%; employee shareholders 30%; no personal equity
Company scale
₹92 crore revenue; ₹7.1 crore operating profit FY 2025–26
Employees
190 in March 2026
Geography
Jodhpur manufacturing base serving industrial customers
Reporting to
CEO Prakash Dervqethi
Team
Twelve finance colleagues through two functional heads
Financial scope
₹2.8 crore annual finance expense; enterprise financial review and controls

Mandate

Make financial assumptions, product economics and customer dependence intelligible for executive and board decisions

Outcomes

  • Corrected an unweighted contribution summary before pricing approval
  • Separated production-volume allocation from claimed cash savings
  • Added parent-group exposure alongside legal customer accounts

Decisions in context

I lead twelve finance colleagues through two heads and control ₹2.8 crore annual function expense. My enterprise remit covers financial review and controls, not sole authority over the company's commercial or production choices. The role requires me to explain assumptions to the CEO and invited board discussions, including when a finance-approved summary needs correction. The contribution case tested that responsibility directly. I withdrew a persuasive rate and showed the weighted rupee basis before a pricing decision relied on it. My work with operations and commercial teams also separates volume assumptions from expense reductions and legal debtor accounts from common customer exposure. I hold no equity or statutory directorship. Those facts remain explicit when I describe my current authority or discuss how the experience might contribute to another board. The value lies in the decisions I can help examine, not in an implied governance appointment.

Reason for the move

Current role; considering a manufacturing finance mandate and a compatible outside board contribution

Apr 2016 — Mar 2021

Financial Controller

Tevlaqni Transit Packaging

Sector
Industrial transit packaging manufacture
Ownership
Privately held by the founding family and employee shareholders
Company scale
₹66 crore at period end
Employees
154 at period end
Geography
Jodhpur with domestic industrial accounts
Reporting to
Chief Financial Officer
Team
Nine finance colleagues with two senior specialists
Financial scope
₹1.7 crore annual finance expense; enterprise reporting and budget coordination

Mandate

Connect plant economics with company reporting, budgeting and customer-credit analysis

Outcomes

  • Made product-cost boundaries explicit in management reports
  • Distinguished individual debtor records from wider customer relationships
  • Improved review of volume assumptions before budget approval

Decisions in context

The controller role widened my view from the plant to the company's financial account. I led nine colleagues and managed ₹1.7 crore annual finance expense, coordinating budgets and reviews rather than approving every operating decision. Commercial managers needed customer-level analysis that could support a conversation about terms. Directors needed to understand how those relationships fitted together. I began asking whether separate account codes represented separate economic dependence or merely separate billing entities. The same habit applied to product reporting: a contribution measure needed a clear cost boundary before two lines could be compared. My reports went through the CFO, and I learned to explain the question behind an adjustment without overclaiming what the data proved. Promotion in 2021 gave me responsibility for that final financial challenge and for supporting colleagues when a corrected analysis changed the direction of a proposal.

Reason for the move

Promoted to chief financial officer

Apr 2009 — Mar 2016

Plant Finance Manager

Tevlaqni Transit Packaging

Sector
Wooden pallets and industrial packing crates
Ownership
Founding-family private enterprise
Company scale
₹39 crore at period end
Employees
112 at period end
Geography
Jodhpur production facility
Reporting to
Financial Controller
Team
Six finance and costing colleagues
Financial scope
₹84 lakh annual finance-support expense; plant-cost analysis within delegated controls

Mandate

Explain production costs and planning assumptions to plant and finance leadership

Outcomes

  • Connected costing reviews with production-planning discussions
  • Separated observed output from future-volume assumptions
  • Clarified the variable-cost basis used in product comparisons

Decisions in context

Joining the manufacturer put me inside the operating discussions that had previously arrived as client schedules. Six colleagues supported plant costing and accounts, with ₹84 lakh annual function expense. I worked with supervisors to understand how product configuration, material use and production sequence affected the financial view. Their practical explanations often revealed a reason for variation that a summary report concealed. I also saw how a planned production number could be repeated until it appeared to be an achieved result. My task was to preserve that distinction and explain the financial sensitivity. Engineering and quality determined product suitability; finance did not approve a crate's technical design through a cost calculation. The role prepared me for enterprise control by connecting the assumptions in a report with the colleagues and decisions that produced them, while respecting the authority of each discipline.

Reason for the move

Promoted to enterprise financial control

Apr 2002 — Mar 2009

Cost Accounts Supervisor

Orqeshi Industrial Accounts

Sector
Accounts preparation and cost-analysis support for industrial clients
Ownership
Privately held professional services enterprise
Company scale
₹5.8 crore at departure
Employees
32 at departure
Geography
Jodhpur client base
Reporting to
Engagement Manager
Team
Five accounts colleagues
Financial scope
₹29 lakh annual team expense; no authority over client expenditure

Mandate

Review client cost schedules and document their assumptions before management discussion

Outcomes

  • Required production bases to accompany unit-cost schedules
  • Reviewed totals against their underlying periods and categories
  • Escalated unclear client assumptions to the engagement manager

Decisions in context

I supervised five colleagues preparing industrial cost schedules, with ₹29 lakh annual team expense and no authority over client spending. The work taught me that checking a calculation and understanding its economic meaning were related but different tasks. A fixed expense could be divided correctly by a production figure that had not been explained. Two margin rates could be accurate individually while answering different questions about cost. I asked colleagues to retain the assumptions supplied by clients and refer unresolved points to the engagement manager. I did not present our schedules as independent technical assurance or use them to make decisions reserved for the client's management. Moving into a plant-finance position let me test those questions closer to production and take responsibility for the recurring management account, rather than support it from outside through periodic assignments.

Reason for the move

Joined a manufacturing client-sector business for direct plant-finance responsibility

Jun 1996 — Mar 2002

Accounts Assistant

Orqeshi Industrial Accounts

Sector
Industrial accounts and management-schedule preparation
Ownership
Privately owned accounts-support practice
Company scale
₹2.2 crore at period end
Employees
18 at period end
Geography
Jodhpur
Reporting to
Accounts Supervisor
Team
Individual contributor in a four-person preparation group
Financial scope
No independent budget, client credit or expenditure approval

Mandate

Prepare reconciled account schedules with traceable periods and source records

Outcomes

  • Reconciled schedules to the underlying account records
  • Flagged mixed periods before comparisons were circulated
  • Learned to distinguish preparation work from approval authority

Decisions in context

I joined after my commerce degree and worked in a four-person preparation group without direct reports or spending authority. Much of the work involved tracing a total to the records behind it and checking whether the comparison used the same period. That could seem less visible than the management conclusion, but I saw how an unexplained total encouraged confident interpretations it could not support. I learned to ask a specific question and show the record that prompted it, rather than call a client figure wrong without understanding its purpose. The supervisor reviewed my work before it reached an engagement manager. That sequence taught me the difference between preparing evidence and approving an account for use. Promotion brought responsibility for other colleagues' schedules and made me more attentive to how a review could miss a misleading summary even when individual numbers reconciled.

Reason for the move

Promoted to supervise cost-account preparation

What I am looking for next

I would consider a manufacturing CFO mandate where the chief executive wants finance to examine the economic basis of a proposal before the result is presented as settled. The role should provide access to operating and commercial assumptions, a clear relationship with the board and the authority to correct a finance-approved paper. I would want to understand the ownership model, reporting expectations and the decisions for which technical expertise remains elsewhere. A compatible outside board contribution could focus on how management explains product economics, capacity assumptions and customer dependence. I have no statutory seat today and would complete the relevant preparation and relationship assessment before accepting one. My proposed annual allowance is twenty-two days, subject to employer consent and actual demands. I would seek a chair who values a carefully framed financial question without expecting a director to become the company's second finance department or to carry confidential customer analysis from my employer into another organisation.