Omnichannel Change Prioritisation Adviser

The mandate

The recurring question is which omnichannel changes deserve attention first when customer convenience, channel partner economics and field execution pull in different directions. A digital transformation adviser is sought to improve the commercial operating committee's choices, not to design a target architecture or become an unpaid programme manager. Recommendations must reveal the tradeoff being made rather than describe every proposed initiative as essential.

The cadence is four reserved days each month: two for evidence review, one for a cross-functional challenge session and one for the committee discussion and written follow-up. Committee attendance is included in the retainer. An urgent clarification receives acknowledgement within one working day and a reasoned response within three, provided the question remains within the agreed prioritisation remit.

The initial term runs six months from 19 October 2026. The committee chair will decide any renewal after reviewing whether advice has improved the quality and traceability of choices. The adviser holds no line authority and carries no executive responsibility; commercial and technology owners retain their budgets, implementation obligations and decision signatures.

The adviser will work with a portfolio register, channel performance evidence and interviews arranged by an internal coordinator. Evidence can be incomplete, but the distinction between a measured effect and an untested assertion must stay visible. Each recommendation should identify whose behaviour changes, what competing activity must stop and which assumption would reverse the priority if it proved false.

Concurrent non-competing advisory work is allowed. A retainer with a directly competing consumer-products business, a financial interest in a proposed technology vendor, or paid advocacy for a channel partner must be disclosed before evidence is shared. Architecture procurement, sales-force redesign and public endorsement of the programme are excluded; the committee is buying independent challenge, not an extra delivery tier.

What you will own

• Challenge the proposed change sequence by comparing customer friction, field effort and channel economics, pressing owners to show what value cannot be obtained through a simpler operational intervention.
• Test the assumption that a customer-facing improvement will be used consistently across channels, requiring evidence about handoffs, incentives and ownership of unresolved cases.
• Shape a prioritisation discussion that makes dependencies explicit, distinguishing a prerequisite from a convenient reason to postpone a difficult business decision.
• Press sponsors to quantify displaced work and scarce implementation capacity, so committee approval acknowledges what other activity loses attention and has an approved reason for that displacement.
• Examine proposed success measures for proxy inflation, advising where traffic, enrolment or feature release counts fail to establish an improvement in the customer journey.
• Question exception policies that allow a convenient channel to shift unresolved work elsewhere, using representative cases rather than aggregate satisfaction alone.
• Record independent advice and dissent in a decision note that identifies trigger conditions for revisiting the recommendation while leaving the final choice with the authorised owner.

Candidate qualifications

• Present an omnichannel or FMCG digital change decision in which you advised against a popular initiative or changed its sequence. Explain the channel economics, the operational dependency and the evidence that persuaded the decision owner. Candidates must distinguish their advice from the executive action ultimately taken.
• Demonstrate competence in evaluating adoption and customer-journey evidence without needing to own the underlying architecture. Show how you tested a proxy measure, found a conflicting field account and reconciled the difference in a recommendation that could be acted on.
• Provide a practical example of navigating commercial, product and operating priorities without reducing the outcome to consensus language. The committee needs someone capable of explaining a genuine sacrifice, identifying a reversible choice and recognising when available evidence does not support an irreversible commitment.
• Be able to sustain the stated four-day monthly rhythm and disclose relationships that could compromise neutrality. Explain how confidential material would remain separated from concurrent assignments and how vendor involvement would be handled. A transformation title alone does not prove either independence or the judgement needed to challenge an investment sponsor. Bring a decision note showing evidence gaps and the condition that would reverse your advice.

Application

Applications for this mandate are received in one way only: through the India Board Terminal's application process. It is automated end to end. Your Executive Passport travels to the mandate holder in its confidential form, your answers to the three questions below are read before anything else in your file, and every stage that follows is recorded on your applications page.

There is no address to write to and no intermediary to call. The mandate holder reads what the Terminal delivers and nothing else, which is what keeps the process the same for every applicant and keeps your name out of it until you release it. Applications close on 8 October 2026. Mandate reference PCT-ADV-2026-IND-01.