Case 01
Taking twenty requests out of the store week
In 2023, twelve stores helped us examine the combined work arriving from head office. Each function could explain its own requests. Merchandising needed a display changed, operations needed a check completed and commercial colleagues wanted information for a campaign. The problem appeared when we put those requests into the same working week. Forty-eight recurring instructions were reaching the trial stores, alongside receiving, customer service and the ordinary work required to keep the shop functioning.
I asked the central sponsors to make decisions about the requests themselves. Twenty continued unchanged. Twelve were withdrawn because we could no longer justify their contribution. Sixteen were combined into eight coordinated instructions, leaving twenty-eight weekly requests. The six-week trial cost C$186,000 in preparation, observation, coordination and cover. Some sponsors objected to losing separate reports because those reports made their own activity visible. I supported the withdrawal where the receiving work did not justify that visibility, while retaining obligations whose authorised owners required them.
The selected task-time observation moved from twenty-four to fifteen hours per store per week across the comparison periods. That figure concerned the defined requests, not every hour worked in a store. The periods were not a controlled experiment, and other conditions could affect the result. We did not convert the difference into a claim about staffing reductions, recovered cash or a universal productivity rate. Store managers also reported that the combined instructions needed clearer wording in two areas; fewer messages did not automatically mean less ambiguity.
The trial changed the conversation because head office had to account for what it was asking stores to absorb. A function could still propose additional work, but it needed to identify the receiving conditions and explain whether another request should move. The cost and the remaining ambiguity stayed in the report. I would involve store managers before recurring instructions accumulate, rather than use a periodic exercise to remove work that should have been questioned earlier. The operating choice was not to ask the twelve stores for greater endurance. It was to accept responsibility for the volume and sequence of the work we were sending them.