The leadership journal
I examine why a technical asset’s reuse does not by itself establish a repeatable service proposition, and how a provider can preserve legitimate bespoke work without weakening the standard offer.
Read the essayI examine the distinction between recurring contract form and the work needed to establish and support a service, without turning unlike fee and expense figures into a misleading margin.
Read the essayI examine how a channel proposition can overstate its present reach when the relationship between firms is mistaken for permission to combine all their capabilities.
Read the essay