Prepared for boards, nomination committees & search advisers

File No. COO-036

Portrait of Naoharu Tsukimori
Naoharu Tsukimori

Naoharu Tsukimori

A busy factory can still be making the wrong promise.

SubjectNaoharu Tsukimori
PositionChief Operating Officer
BaseJapan
LanguagesJapanese, English
StatusI would consider an operating mandate involving mixed-volume manufacturing, a changing product range or a factory network whose local measures obscure the customer result.

Summary

My first factory responsibility was close to the machine. I learned to prepare work, observe a changeover and understand why an apparently simple production request could require several people to coordinate their decisions. I respected the skill involved in keeping equipment productive. It took longer to recognise that a productive machine and a useful factory result were not always the same thing. The wrong mix could leave people working hard while the orders that mattered to customers remained unfinished.

A busy factory can still be making the wrong promise.

I lead the fictional operating organisation of Oritsuvane Precision, a Japanese industrial-components manufacturer. My concern is the relationship between the work a factory performs efficiently and the mix its customers have actually been promised. A long production run can look successful while a small but important order keeps moving into the next schedule. I want that consequence visible in the decision, rather than discovered when the customer asks again.

My thirty-four-year career began in production engineering and developed through planning, plant management and network responsibility. I have made improvements by accepting lower local utilisation, paying for capability before it was fully available and choosing a smaller intervention before a larger automation commitment. I have also reversed a supplier-consolidation decision of my own. These experiences taught me to examine what a simpler or more efficient account leaves out.

At October 2026 I am responsible for 1,260 operations colleagues across four Japanese plants, with six direct reports. My JPY 9.4 billion operating-expense delegation for 2026–27 is distinct from company revenue of JPY 38.6 billion for the year ended March 2026. Capital approval, product engineering, quality acceptance and specialist safety responsibilities remain with their proper decision-makers. An attractive production result does not transfer those authorities to the COO.

A deliberate space for smaller orders

A ten-week trial reserved forty-two machine hours per week for smaller requirements. Local utilisation moved from 86% to 79%, while the selected on-time measure moved from seventy-three to eighty-eight orders in separate hundred-order cohorts. JPY 24 million additional expense and the limits of the comparison remained in the account.

A smaller intervention before the automated cell

In 2021 we authorised JPY 46 million for fixtures and tool-change work before committing to a proposed JPY 280 million cell. Median observed changeover time for one product family moved from eighty-three to fifty-one minutes across two sets of twelve observations. The uncommitted difference was not reported as a realised saving.

A product range with explicit operating terms

A review of twenty-seven variants retained nine as standard, moved twelve to made-to-order terms and removed six from new quotations. The JPY 37 million transition expense and existing customer obligations were handled openly. The result changed how variety was offered; it did not make all twenty-seven variants disappear.

Current focus

I am bringing the commercial and production discussion together before another product variant becomes a standing promise. The question is which availability, lead-time and support terms the factory can credibly sustain, and what the customer should understand before an order enters the plan.

Conversations I welcome

I would consider an operating mandate involving mixed-volume manufacturing, a changing product range or a factory network whose local measures obscure the customer result. A first-board conversation could also be relevant where the institution wants to examine those operating assumptions. Any engagement would depend on employer clearance, conflicts, confidentiality and capacity. This invented profile illustrates a possible leadership narrative; it is not an actual availability announcement.

Exhibit ATrack record

ItemMeasureFigure
01Operations colleaguesOctober 2026 remit across four Japanese plants1,260
02Years in manufacturingApril 1992 to October 202634
03Delegated operating expense2026–27 annual remit; company revenue excludedJPY 9.4bn

Exhibit BStatement of approach

I learned to look past the sound of a working machine. The more useful question is whether the factory is producing the combination of work its customers actually need, at a cost and pace the organisation understands. Local efficiency has value, but it should not make a small order permanently wait behind a larger batch or allow commercial variety to arrive without an operating decision.

Signed — Naoharu Tsukimori

Exhibit CSelected matters

Matter 01Ref. COO-036-M01

Accepting a quieter machine to keep a different customer promise

In 2023, our planning review showed a recurring problem with smaller component orders. They were accepted commercially, but the factory sequence repeatedly moved them behind longer runs. The local utilisation report looked strong. The customer account was less satisfactory. I asked planning and commercial colleagues to identify the requirements that the preferred sequence was systematically postponing, rather than treat each late order as a separate exception requiring another urgent intervention.

We reserved forty-two machine hours per week for that work during a ten-week trial in a defined production area. The arrangement cost JPY 24 million in additional setups, planning support and operating expense. Production managers objected that it would lower the utilisation measure on which the area had been judged. They were right: the reported figure moved from 86% in the comparison period to 79% during the trial. I supported making that reduction explicit rather than redesigning the measure to hide the consequence of my decision.

The selected customer measure improved. Seventy-three of one hundred orders in the earlier comparison cohort had met their original promised dates; eighty-eight of a separate hundred-order cohort did so in the trial account. These were different order populations of equal size, not the same orders measured twice or a controlled experiment. We kept the product-area boundary and the original dates visible. The result did not prove that reserved hours alone caused every improvement, and it did not establish a company-wide service outcome.

The decision gave management a concrete trade-off to examine: a lower local utilisation figure and higher expense alongside a stronger selected delivery result. Some colleagues still preferred the former arrangement because it produced more continuous runs. Commercial colleagues valued the clearer provision for commitments already made to smaller customers. We retained the approach for that area with continuing review, rather than impose the same reservation across every plant. I would now ask how the proposed order mix fits the production measure before the commercial promise is accepted. A factory should not have to discover through repeated escalation that its definition of efficiency excludes part of the business it has agreed to serve.

Matter 02Ref. COO-036-M02

Funding setup capability before counting it in the plan

In 2015, a twelve-person operating group depended on four people who held the required authorisation for a particular setup responsibility. The production plan assumed more flexibility than that distribution supported. When one of the four was unavailable, supervisors had to rearrange work or seek additional support. I initially heard the problem described as a scheduling inconvenience. The more useful account was that the organisation had not funded the learning conditions needed to broaden a specific capability.

We created a programme for the other eight operators, including eighty paid training hours per participant, supervised practice and assessment by the authorised technical and supervisory owners. The total programme expense was JPY 16 million, including teaching, cover and preparation. Some plant managers wanted the programme completed around normal work without taking that time out of the schedule. I disagreed because the factory could not credibly ask people to acquire a new responsibility while pretending that the learning consumed no capacity.

Five of the eight participants subsequently met the relevant requirements and received authorisation. Three continued supervised learning. The group therefore had nine authorised people for that defined responsibility, not twelve. Attendance, paid hours and assessment were reported separately. I did not override a technical judgement to obtain a cleaner completion percentage, and the programme did not promise a particular promotion or employment outcome. Its purpose was a specific operating capability, with the standard and the decision retained by the appropriate owners.

The wider lesson concerned the timing of the operating promise. A manager should not count future flexibility as available merely because training has been booked. The factory still needed a workable plan while the capability developed, and that plan needed to recognise the three participants who required longer. The additional expense was a real choice, not an accounting inconvenience to be recovered through an unsupported productivity claim. I would involve supervisors in the capability account earlier, asking which responsibilities are actually covered and what conditions support the next person’s development. The result was more useful than an attendance total because the receiving manager could understand precisely what work the group was now authorised to perform.

Matter 03Ref. COO-036-M03

Choosing the fixture programme before the automated cell

A 2021 proposal sought JPY 280 million for an automated cell intended to improve a troublesome part of the production sequence. Its commercial attraction was clear: fewer interruptions and a more repeatable operating arrangement. The initial discussion nevertheless combined several questions. Some delay came from how fixtures and tools were prepared. Other requirements concerned future volume and the broader process. I asked the engineering team whether a narrower intervention could establish useful evidence about the first problem before we committed to the whole proposal.

We authorised JPY 46 million for fixtures, tool-change preparation and the supporting work required for a defined product family. The technical owners assessed the proposed changes, with independent acceptance and safety responsibilities preserved. The automation sponsor objected that an intermediate programme could create expense that a later cell would partly supersede. That was a legitimate concern. I supported proceeding because the existing proposal treated unresolved preparation problems as though a larger capital commitment had already explained their cause.

Across twelve observed changeovers before the intervention and twelve afterward, median recorded time moved from eighty-three to fifty-one minutes. The observations concerned one product family under the stated working arrangement. They were not proof of a plant-wide capacity increase, a quality improvement or the elimination of every reason to automate. The JPY 234 million difference between the original proposal and the authorised programme remained uncommitted capital, not a realised saving. We also retained the possibility that later demand or process evidence would justify a different decision.

The programme made the next investment conversation more specific. Management could distinguish the preparation issue addressed from the future requirement still under examination. It also made the cost of learning visible, including the risk that some work would not be reusable in a subsequent configuration. I would ask for that distinction earlier in a proposal now. A staged decision earns its place by answering a material question, not simply by costing less. My responsibility was to ensure that the smaller programme produced evidence the larger choice needed, while keeping enough discipline to return to the capital question rather than allowing a promising local result to close it prematurely.

Matter 04Ref. COO-036-M04

Reopening the supplier simplification I had sponsored

As a plant manager in 2010, I supported reducing twelve supplier relationships in a defined component-support group to six. The proposal promised a simpler purchasing account and fewer coordination points. It looked reasonable from the consolidated spend view. I paid insufficient attention to two specialist finishing requirements whose practical support did not transfer cleanly into the retained arrangements. The smaller list became easier to administer before the factory had established that it was equally able to serve the required work.

Supervisors and engineering colleagues raised the limitation when the new arrangement was used. My first response was to ask whether coordination could improve within the six relationships. That was worth examining, but it also delayed acknowledging the capability gap created by the original decision. We reopened two specialist relationships, bringing the defined group to eight, after the relevant qualification and commercial work. JPY 9 million covered qualification activity, coordination and transition expense. Technical acceptance remained with the authorised owners; restoring a supplier’s name to a list did not establish that its output could automatically be used.

Purchasing colleagues were concerned that the reversal would make the original simplification look unsuccessful. I shared responsibility for that problem because I had endorsed its headline. The useful response was to explain which two requirements had not been adequately covered and why the correction was narrower than a return to all twelve relationships. We retained the six arrangements that could support their intended work and restored two capabilities the operating account still needed. The total of eight described the revised group, not a claim that every supplier decision elsewhere in the business required reversal.

I did not report the original reduction as a continuing efficiency benefit without attaching the correction. The JPY 9 million was additional expense, and the episode changed how I reviewed later consolidation proposals. Administrative simplicity is valuable, but it must be tested against the different purposes hidden inside the population being simplified. I would now ask a receiving production or engineering owner to explain how each specialist requirement will be served before removing its existing arrangement. That would have brought the operating question into the decision while there was still time to address it without reopening a commitment I had already encouraged others to make.

Matter 05Ref. COO-036-M05

Giving the product range three different operating promises

By 2024, a group of twenty-seven component variants had accumulated the same implied promise of routine availability even though their demand and production requirements differed. Some were ordered regularly. Others interrupted the schedule infrequently but required distinct preparation when they returned. Commercial colleagues valued the breadth of the offer, while plant teams increasingly treated the less frequent work as a disruption. Neither description was sufficient. We needed to decide what kind of promise each part of the range should carry.

The joint review retained nine variants as standard, moved twelve to made-to-order terms and removed six from new quotations. The changes were discussed with the relevant commercial, technical and customer owners. Existing contracts, service commitments and appropriate support arrangements were examined separately; retiring a variant from a new offer did not cancel an obligation already accepted. We recorded JPY 37 million in transition expense for stock treatment, tooling arrangements and the work of changing the offer. It was not presented as a free simplification of the factory plan.

Sales colleagues challenged the move to made-to-order terms because an explicit lead-time discussion could make a quotation less attractive. Production colleagues initially preferred a larger reduction in the standard range. I supported the three-part arrangement because the choice was not simply between keeping every variant unchanged and refusing the work. Twelve could remain commercially relevant with different operating terms. Nine justified the routine provision, and six no longer belonged in new quotations after the relevant review. Those categories needed to be understood by the people communicating with customers, not only recorded in a planning file.

The outcome was a more explicit relationship between the range and the factory commitment. It was not the elimination of twenty-seven variants, a claim that no customer was inconvenienced or proof of a permanent cost reduction. The transition required difficult conversations and continued attention to existing obligations. I would begin the discussion earlier when a proposed variant is first considered. An offer can be commercially attractive and still need a distinct production promise. Keeping that distinction visible allows the organisation to make a considered choice about variety instead of gradually creating an operating obligation that nobody remembers deciding to accept.

Exhibit DCareer history

  1. July 2019 — present

    Chief Operating Officer

    Oritsuvane Precision

    I connect production mix, investment choices and the operating terms behind the range we offer.

  2. April 2013 — June 2019

    Manufacturing Network Director

    Oritsuvane Precision

    I made assessed capability visible before the network counted additional flexibility in its plan.

  3. July 2005 — March 2013

    Plant Manager

    Oritsuvane Precision

    I learned to test administrative simplicity against the specialist capabilities a factory actually needs.

  4. April 1998 — June 2005

    Production Planning Manager

    Nuvashiro Components

    I brought the original customer promise into discussions about the sequence that repeatedly postponed it.

  5. April 1992 — March 1998

    Production Engineer

    Nuvashiro Components

    I learned how preparation and technical judgement connect machine activity with useful production.

Exhibit EFormation

  • Bachelor of production engineeringTsukivara Institute1992

Exhibit FReferences

Naoharu made the lower utilisation visible alongside the stronger order result. He asked us to decide whether the additional expense was justified instead of selecting only the measure that looked favourable.
Emiko HazunariFictional CEO, Oritsuvane Precision
When two specialist capabilities were lost from the supplier arrangement, he reopened his own consolidation decision. The correction included qualification work and coordination cost rather than a claim that restoring the names solved everything.
Toru KagehiraFictional plant engineering leader, Oritsuvane Precision

Exhibit GPublished views

Product variety and operating terms · 2026-03-16 · 5 min read

A catalogue quietly becomes a factory obligation

A variant added to the offer can create years of scheduling, tooling and support expectations. I argue for deciding the operating terms of variety before the production team inherits them as an unexplained duty.

Read the essay

CorrespondenceNext steps

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I would consider an operating mandate involving mixed-volume manufacturing, a changing product range or a factory network whose local measures obscure the customer result. A first-board conversation could also be relevant where the institution wants to examine those operating assumptions. Any engagement would depend on employer clearance, conflicts, confidentiality and capacity. This invented profile illustrates a possible leadership narrative; it is not an actual availability announcement.

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