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Sorab Velqasti

Sorab Velqasti · Chief Product Officer · India

The next handoff kept changing the size of my responsibility

Chief Product Officer

Zevqanti Service Systems

Sector
Insurance-workflow software; not an insurer
Ownership
Founder holding 55%; financial investor 30%; employee vehicle 15%
Company scale
₹304 crore revenue, FY ending March 2026
Employees
640 at March 2026
Geography
Bhubaneswar business; Sorab based in Cuttack
Reporting to
CEO Leela Nezqavti
Team
68 product employees through five heads
Financial scope
₹18.4 crore annual functional operating expense

Mandate

Define supported workflow capabilities and product commitments without assuming customer insurance authority.

Outcomes

  • Separated proposed and confirmed appointment states after the 36-job exercise.
  • Preserved inspection originals and derivatives, with three source packages still unresolved.
  • Declined the broader coverage-judgement contract and recorded the prospect's rejection of the narrower offer.
  • Funded six months of additional support for the older-version transition.

Decisions in context

I became CPO with responsibility for the product portfolio's commitments as well as the experience of individual features. Sixty-eight colleagues work through five heads within ₹18.4 crore annual function expense, and I report to Leela Nezqavti. Engineering and other professional owners retain their respective decisions. Customer insurers remain responsible for cover and claims; our software does not acquire that authority because it participates in their workflows. The booking, image, contract and retirement cases show different consequences of that boundary. We accepted delivery delays, a declined commercial proposal and continuing support expense. I hold 0.25% of total equity within the employee vehicle and do not hold a statutory directorship. Board presentations through the CEO give me experience of explaining product choices, not the responsibilities of a director. A possible outside role would need its own preparation, relationship review and realistic capacity assessment alongside this continuing executive work.

Reason for the move

Current appointment; considering a carefully prepared first outside board contribution.

Product Director

Zevqanti Service Systems

Sector
Insurance service and field-work software
Ownership
Founder-controlled private software business
Company scale
₹146 crore revenue, FY ending March 2013
Employees
390 at March 2013
Geography
Bhubaneswar; customer implementations across India
Reporting to
Chief Operating Officer
Team
32 product colleagues
Financial scope
₹7.6 crore annual product-function expense

Mandate

Coordinate product patterns across a wider portfolio while retaining the meaning of each supported handoff.

Outcomes

  • Withdrew the offline received acknowledgement that represented local queuing in 17 of 80 scripted scenarios.
  • Authorised ₹43 lakh correction and a six-week delay.
  • Retained five unsupported scenarios after seventy-five passed the revised-state retest.

Decisions in context

The director title was functional and did not include a statutory board seat. Thirty-two colleagues worked across products whose users benefited from consistent patterns. I saw consistency as a way to reduce learning effort, but the 2018 offline-intake case showed where I had allowed it to conceal an important difference. A clear success screen did not establish server receipt when the device had only queued the material. Manoj's review required me to change a premise I had approved. I funded the correction and accepted the release delay, while retaining the five scenarios the retest still did not support. No actual claim-loss incident was established by the scripted exercise. The broader lesson was to ask what a user would do because of a product state before approving its familiar appearance. That responsibility carried into the CPO role, where the same question would apply to commercial scope and product retirement as well as individual screens.

Reason for the move

Promoted to CPO in May 2021 with responsibility for the full product portfolio.

Product Manager

Zevqanti Service Systems

Sector
Software supporting insurance-service workflows
Ownership
Privately owned founder-led company
Company scale
₹38 crore revenue, FY ending March 2005
Employees
132 at March 2005
Geography
Odisha product team serving Indian customer organisations
Reporting to
Head of Product
Team
9 product colleagues
Financial scope
₹2.1 crore annual function expense

Mandate

Translate service handoffs into usable product behaviour with clear limits of responsibility.

Outcomes

  • Mapped receiving events before defining workflow completion states.
  • Brought service owners into product reviews of pending and unresolved routes.
  • Developed experience of products used beyond the team that designed them.

Decisions in context

Moving into software changed the reach of a service definition. A product would be used repeatedly by people who had never met the team responsible for its design. Nine colleagues worked within ₹2.1 crore annual expense, and I reported to the head of product. I began following the user's next action after a screen, rather than judging the feature only by whether the interaction itself was easy. We involved receiving service owners when a pending state or an unresolved handoff needed explanation. The product could support their work without becoming the institution authorised to make an insurance judgement. I wanted the meaning to survive when a workflow moved beyond the original implementation team. The later portfolio role broadened those responsibilities and increased the attraction of common patterns, which made it more important to examine the cases where a shared pattern might conceal a difference the user needed.

Reason for the move

Moved into portfolio direction after eight years of software-product responsibility.

Service-catalogue Lead

Tezqavni Field Services

Sector
Field-service coordination and defined service offers
Ownership
Privately held operating business
Company scale
₹29 crore revenue, FY ending March 1997
Employees
120 at March 1997
Geography
Regional Indian service operations
Reporting to
Head of Service Operations
Team
11 colleagues
Financial scope
₹85 lakh annual function expense

Mandate

Describe service offers with their scope, dependencies and receiving responsibilities intact.

Outcomes

  • Specified the participant responsible for each service handoff.
  • Kept pending acceptance distinct from a completed internal request.
  • Developed supervisory and expense responsibility before moving into software products.

Decisions in context

As service-catalogue lead I became responsible for the promises made by a concise description. Eleven colleagues worked within ₹85 lakh annual expense. A named service could sound complete while depending on another participant's acceptance or material that had not yet arrived. I learned to describe those dependencies without burying the offer in operational detail. The work required discussion with the people receiving the assignment, because our own record of sending a request did not prove that their work could begin. I could define and coordinate the service account, but I did not hold every professional authority involved in its delivery. The move to software in 2004 followed from an interest in making that distinction usable repeatedly. I wanted a product to carry the meaning of the handoff to people who were absent from the original conversation, while remaining honest about what the vendor's contribution did and did not establish.

Reason for the move

Joined Zevqanti to apply service-definition experience to repeatable software workflows.

Field-service Analyst

Tezqavni Field Services

Sector
Field-service analysis and coordination
Ownership
Private regional enterprise
Company scale
₹8.1 crore revenue, FY ending March 1990
Employees
57 at March 1990
Geography
Indian regional assignments
Reporting to
Service Planning Manager
Team
Individual contributor; no direct reports
Financial scope
No delegated spending authority

Mandate

Trace service requests and identify what evidence showed that work had moved to the next participant.

Outcomes

  • Learned to distinguish an internal completion record from the receiving person's acceptance.
  • Documented missing inputs and pending responsibilities under supervision.
  • Developed the service perspective later used in catalogue and product work.

Decisions in context

I joined in July 1989, one month after completing business administration. The firm had fifty-seven employees, and I had no staff or budget. The work taught me to follow an assignment past the point where an internal form looked finished. A request could have been sent without the receiving person having accepted it, or could name an activity without supplying the material needed to begin. Supervisors expected me to state the missing step clearly and identify who could resolve it. That was a practical education in the meaning of completion, rather than a professional qualification to decide every outcome in a field assignment. Over the following years I took more responsibility for explaining the service account and the dependencies behind it. The 1996 promotion gave me a team and expense scope. The later offline-screen mistake is a reminder that an early lesson can still be neglected when a polished product pattern makes a simpler account feel persuasive.

Reason for the move

Promoted to service-catalogue lead after taking responsibility for explaining handoffs.

What I am looking for next

I would consider a first outside board contribution where customers rely on the meaning of a service or product commitment. My experience would be useful in examining what an enterprise is asking people to believe has happened, what remains dependent on another party and what obligations survive a product change. I would not approach the role as a mandate to design interfaces or manage another company's roadmap.

Twenty days a year is a provisional allowance including preparation, induction, travel and exceptional work. It would need to fit the actual calendar and my continuing executive duties, with employer consent and an appointment-specific review of relationships. My employee equity interest remains relevant. Databank registration and proficiency assessment have not begun in this fictional record, so no readiness or eligibility status should be inferred from the CPO designation.

I would expect to start as a committee member learning the company's business and collective responsibilities. The useful contribution would be a well-grounded question about the promise a decision creates, followed by the patience to understand the operating and professional constraints around the answer. I would also need to recognise when another director's experience is more relevant than my own.