In June 2025, a product team proposed a modular wear assembly for a pump used in abrasive service. The existing design required a larger subassembly to be removed when the wear element needed replacement. The modular route offered a more accessible task but added interfaces, 2.4 kilograms of material and C$180 to the initial unit manufacturing cost. Marketing wanted to introduce it as a lower-impact product before those trade-offs had been examined together.
I supported a fourteen-week development and service trial costing C$960,000. The programme examined the proposed interface, the replacement task and the instructions under defined workshop conditions. Six service technicians each performed both tasks after familiarisation, with the order alternated across the group. The median observed replacement time was 94 minutes for the existing route and 61 minutes for the modular route. Those twelve observations described a small workshop exercise, not every field repair.
I approved further introduction work with the service result stated at that scope. We retained the extra material and initial cost in the product account and did not convert a faster task into a whole-life environmental claim. Such a comparison would need assumptions about operating life, replacement frequency, materials, transport and the fate of removed components. The workshop exercise had not answered those questions, and no customer downtime claim followed from the timing result.
The commercial team accepted a narrower description focused on replaceability. The decision preserved a useful design feature while giving up a more ambitious launch claim. Engineering also retained the examination and maintenance responsibilities created by the additional interface; modularity did not make them disappear. The product's value would depend on the service circumstances in which that feature was actually used.
Next time I would agree the proposed public claims at the start of development. That would help separate the evidence needed for a repair task from the much wider evidence needed for an environmental comparison. A good service feature does not need an unsupported second story to justify being investigated, and the team should not discover that distinction only when the launch language is already written.