Sheet 07 · The leadership journal
A yearly generation illustration can be technically plausible while leaving a buyer's operating pattern unexplained. I argue for beginning with the hours in which the customer actually uses the premises, while keeping engineering and commercial judgements with their owners.
Read the essayAccurate material cannot carry an energy proposition if the surrounding incentive rewards a simpler, less useful conversation. I examine why we funded a learning review instead of counting expressions of interest, and what the smaller programme did not prove.
Read the essayA polished welcome can leave a customer uncertain about the first practical responsibility after installation. I argue that marketing should help make the service relationship understandable while allowing the people who operate it to lead the handover.
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