Rachel Kherzovli

Rachel Kherzovli · Chief Strategy Officer · India

Ask what the enterprise must sustain behind its revenue

My contribution to a board

I could help a board examine what an enterprise must continue doing to support the revenue it proposes to grow. A recurring service may contain an unspecified redesign obligation. A larger contract may include a different delivery business. An intermediary may broaden reach while restricting the conversations the advice needs. These are strategic questions about the company's commitments, capabilities and resources. They belong in oversight when material, without requiring directors to design individual journeys or negotiate every client scope.

The multilingual offer shows why my contribution should retain an owned limitation. I favoured an elegant pricing unit that did not describe all the work some clients expected. The correction required expense and a less uniform proposition. That experience makes me attentive to a growth model whose simplicity depends on leaving professional judgement outside the account. It does not make me the specialist who can determine every real project's needs. I would ask management to explain the service boundary, the evidence behind the demand and the responsibility for resolving changes.

Judgement in practice

01

Recurring revenue whose delivery work needs another account

The selected annual-service review distinguished eight content changes from four altered spatial routes. I would ask whether management's recurring model preserves the professional work, client approval and resources required by those different requests. The board should understand material obligations without interpreting every existing agreement or prescribing a design response. The ₹32 lakh revision and ₹14 lakh annual scoping provision are expenses supporting the revised service, not a claimed retention or margin benefit. Oversight should keep the enterprise's promise and its operating capacity in the same discussion.

02

A larger contract that represents a different service

The integrated ₹3.6 crore proposal included ₹2.7 crore fabrication and installation pass-through and ₹90 lakh design scope. The ₹1.1 crore advisory alternative carried a different role. I would ask directors to examine the capability, working-capital and delivery implications rather than treat the headline difference as either a saving or a simple loss of the same revenue. Finance, legal and qualified project owners must retain their assessments. The board's contribution is to understand whether the chosen mix advances the business the enterprise intends to build.

My first year on a board

I would begin by learning how the company earns its revenue through actual client responsibilities. Which activities are production, which depend on contextual professional judgement and which continue after the first delivery? Induction should connect those distinctions with financial reporting, engagement terms, capacity and the people who own changes. A familiar service label may conceal an operating model quite different from the one in my executive career. I would want that understanding before offering a view on how the company should expand.

With the chair and management, I would examine a small set of material growth decisions from their original proposition through later experience. Did the service remain as described? Which assumptions changed, and how did management account for the consequence? Conversations with practitioners and client-facing teams should use agreed channels and protect confidential material. I would seek feedback on whether my questions support collective judgement or pull the board toward individual execution. The first year should build a practical understanding of this enterprise's obligations, including its finances and relationships, rather than become a campaign to reproduce my preferred service model.

Conflicts and their management

My current work involves clients, intermediaries, fabricators, software providers, advisers and investors. Another company may share one of those relationships or seek a service that overlaps with Vezqulmi's commercial interests. I would disclose the relevant professional and personal connections for appropriate assessment. A different business name or sector description does not remove the underlying relationship. Some circumstances might call for restricted participation; others may make an appointment inappropriate. I would not assume that disclosure alone resolves every concern or that holding no shares makes the examination unnecessary.

Capacity must be examined alongside those relationships. Twenty-two days is a provisional annual estimate, including reading, induction and travel, with exceptional demands considered in the actual discussion. Employer permission and the existing CSO responsibilities remain relevant. A role requiring more time or a different preparation level may be unsuitable even if its subject matter is attractive. I would prefer to identify that mismatch before accepting rather than rely on the assumption that a senior executive can absorb every additional obligation. This profile is intended to support a candid nomination conversation, with unfinished preparation stated openly.

My independence statement

I remain employed by Vezqulmi and hold no personal shares or statutory directorship. I do not claim independent status in relation to that employer. A proposed outside seat would require examination of the relevant Companies Act criteria, including section 149(6), and applicable SEBI LODR requirements. Client, intermediary, supplier, investor, adviser, employment and personal relationships need to be assessed for the actual company. The review must also establish which committee requirements and limits on appointments apply to the proposed role. The absence of a shareholding does not by itself establish independence, eligibility or suitability for a particular committee responsibility.

Committee contribution

Chair and member readiness
CapacityCommittees
Ready to joinStrategy and service-portfolio discussion within an appropriate board remit · Enterprise-risk oversight concerning client commitments and professional capacity

Capacity and preferences

Time available
22 days per year
Current directorships
0
Sectors
Design-led services · Regional professional practices · Building-service enterprises with continuing client responsibilities
Company type
A practice whose directors want to understand the professional work behind its growth proposition
Company stage
An enterprise developing recurring services or changing its route to market

The seat I am pursuing

I would consider a first board role where a professional service is becoming more complex through recurring offers, integrated delivery or distribution relationships. My experience could help the board examine what that change means for the company's responsibilities and economics. I am not offering immediate committee chairmanship or authority to certify design, access or safety. The particular enterprise should need the service-model perspective described here, rather than simply seek another person with a strategy title.

Before accepting, I would complete the required preparation and review the relevant eligibility, independence, relationships and time commitments. The chair's expectations about collective decision-making and management boundaries would matter. I want to contribute questions that make the company's commitments clearer while leaving practitioners and executives able to do their jobs. The fictional cases provide an account of judgement, including a mistake I supported, but they cannot prove effectiveness in a board appointment I have not held. An actual decision would require evidence and assessment beyond the sample narrative.

Governance learning and readiness

IICA Independent Directors’ Databank: Not yet registered

The fictional preparation record has no IICA Independent Directors' Databank registration. Proficiency-assessment preparation remains unfinished, with neither a pass nor an exemption asserted. An actual appointment would require the current applicable requirements and supporting evidence to be reviewed.

  • I am building financial and governance understanding alongside my commercial strategy experience.
  • Preparation includes the relationship between a board's challenge and management's responsibility for particular service offers.
  • I want to learn how to question a growth assumption without turning oversight into another sales or design approval channel.

Board and committee exposure

Presented to the Board or a committee

Vezqulmi Wayfinding Practice

Service portfolio and market-development review through the CEO

May 2021–present

Presented the recurring-service, demand-test and partnership recommendations through Suhas. This is executive exposure, without statutory membership or committee chairmanship.

Presented to the Board or a committee

Vezqulmi Wayfinding Practice

Multilingual proposition correction

2018

Explained the word-count assumption I had supported and the ₹18 lakh revision. The presentation did not establish a directorship or measured navigation outcome.