In 2025 we reviewed product-footprint submissions from a population of 270 suppliers. Of those, 144 provided measurements, fifty-nine supplied modelled estimates and sixty-seven had no submission. A single completion percentage would have been easy to report, but it would have hidden the different bases of the received material. It could also have encouraged users to treat an empty field as a zero when combining the records, although absence of a submission established no such result.
The commercial team wanted a consistent account for customer discussions. Some colleagues argued that distinguishing too many states would make the response look unfinished and that estimates were necessary wherever direct measurement was impractical. I agreed that an estimate could be useful when its basis was understood. The issue was whether the combined account retained that basis. A modelled value did not become a measurement because it occupied the same column, and a measurement received from a supplier was not automatically independently verified.
I supported S$4.6 million in data-review work that kept the three submission states visible. The account recorded where boundaries, periods and supporting explanations still needed examination by the responsible specialists. It did not force comparability merely to produce a complete-looking total. Procurement, sustainability and assurance professionals retained their responsibilities. My function helped organise the evidence and expose its limits; it did not issue an assurance opinion or certify the supplier's underlying process.
The immediate result was a more qualified view of coverage. The sixty-seven missing submissions remained missing, rather than disappearing into an apparently lower footprint. The fifty-nine modelled submissions could be considered on their stated basis without being promoted into a stronger category. That made some customer-facing explanations more demanding, but it avoided making the polished account more confident than the material behind it. No emissions reduction, later completion count or net-zero achievement is claimed here.
I see this as a question of intellectual ownership within a data programme. A CDO should be able to explain how the organisation represents absence and differing evidence without claiming the specialist conclusions that may eventually be drawn from it. The review's expense and incomplete coverage belong in the same account as the improved distinction. The purpose of the fictional case is to show what the leader chose to make visible when the easier presentation would have flattened materially different information.