Case 01
Making the continuing service visible after placement
In 2023 we reviewed a defined group of 120 newly placed commercial clients. The placement discussion had reached its conclusion, but the ongoing brokerage service was not equally clear across the group. I asked account leaders and servicing colleagues to examine the agreed calendar and responsibility for each relationship. The review concerned our continuing work. It did not reassess an insurer’s terms or infer that an unresolved internal service question meant a client lacked insurance.
Eighty-two clients had complete agreed service calendars. Twenty-six needed named next actions, and twelve required clarification of scope by the appropriate relationship owners and participants. US$420,000 supported preparation and coordination. A commercial sponsor argued that the review risked reopening a successful onboarding conversation. I supported it because the receiving team needed to understand what the business had accepted. A service commitment that existed only in somebody’s memory could not be made dependable by treating the placement as the last relevant event.
We kept the three groups separate. The twenty-six next-action accounts did not all require a new service agreement, and the twelve scope questions were not reported as completed merely because an owner had been named. Work progressed through the authorised relationship process, with specialist questions referred to the appropriate colleagues. The review did not produce a universal service package or claim that every commercial client should receive identical support. It made the existing commitments and unresolved questions more examinable within the defined population.
The immediate result was a more honest starting account for the servicing organisation. Management could see where the calendar was agreed, where action was required and where the scope itself still needed a decision. That was less convenient than reporting 120 relationships as fully ready, but it gave the receiving teams a basis for the next conversation. I would bring this examination earlier into onboarding now, before a commercial date becomes the only definition of completion. The relationship is sustained through work that follows placement; the operating plan should identify that work while the people who made the promise are still available to explain it.