During the 2022 renewal cycle, Brindleharbour Mutual received 420 formal complaints about pricing in a reviewed commercial portfolio. Members were often told that market conditions explained the increase. That phrase combined several different causes and gave frontline staff little help when a member asked why a neighbouring business had received a different offer. The absence of a usable explanation also encouraged exceptions whose combined cost was difficult to see.
I commissioned a joint pricing and distribution review. We separated five components: expected claims, repair-cost assumptions, catastrophe protection, portfolio experience and individual exposure changes. We did not promise that every member could reproduce the actuarial calculation. We required a defensible account of the main movement and a clear route for correcting factual errors. The commercial team argued that more detailed explanations could create longer calls and expose inconsistencies in our own data. They were right about both risks.
We trained a first group of advisers with actual anonymised renewal cases and corrected the explanation where it broke down. A proposed concession had to identify its funding effect and the reason it was appropriate for that member. We also accepted that some business should leave if its desired price could not be supported. The board reviewed retention alongside the quality of the remaining portfolio, rather than treating a lower retention number as an automatic management failure.
Across two annual cycles, formal complaints in the reviewed portfolio fell from 420 to 255. Retention moved from 91% to 88%, and we recorded the lost premium rather than presenting the programme as an uncomplicated success. The important change was a more honest renewal conversation and a visible record of exceptions. I would have tested the first explanatory letters with a broader range of small businesses; our initial language assumed more familiarity with insurance cost components than several members had.