Duration belongs to the customer’s task before it belongs to the product name
I examine why the operating window should shape an energy-storage proposition before an attractive rating is allowed to describe the entire opportunity.
Read the essayEst. 1988
Chief Product Officer · Canada
2026-09-18 edition
Products shaped around the industrial customer’s operating life
Section · The leadership journal
I examine why the operating window should shape an energy-storage proposition before an attractive rating is allowed to describe the entire opportunity.
Read the essayI consider the customer’s premises horizon as a product-design question, using a portable-service experiment that began when an equipment-led commitment did not fit.
Read the essayI argue that a successor’s development case must retain an explicit account of the older service obligations, rather than presenting retirement as somebody else’s exception queue.
Read the essay