The leadership journal
I examine a neighbourhood-site programme through the occasions it might serve, distinguishing geographical overlap from both new reach and an automatic claim of transferred demand.
Read the essayI examine why compact refill and destination stock-up formats retained different propositions under a common parent brand, with the cost of complexity kept in the choice.
Read the essayI examine why shared customer activity cannot by itself establish either additional online value or transferred store trade, and what a more useful strategic account would preserve.
Read the essay