Haorun Xie

Haorun Xie · Chief Executive Officer · China

The responsibilities behind my career progression

Chief executive officer and executive director

Wensharo Thermal Systems

Sector
Industrial furnaces and thermal-processing equipment
Ownership
Founder majority holding with institutional minority investment
Company scale
RMB 1.26bn revenue in 2025
Employees
880
Geography
China; service partners in Thailand and Vietnam
Reporting to
Separately chaired board
Team
8 executive reports; 880 colleagues
Financial scope
Enterprise P&L; RMB 1.26bn annual revenue

Mandate

Develop an industrial company whose service economics and managerial capability extend beyond its founder.

Outcomes

  • Reduced median approval time in a defined engineering/parts cohort from nineteen to six working days.
  • Supported RMB 11m refurbishment work instead of pursuing RMB 34m proposed replacement revenue in a reviewed cohort.
  • Assessed thirty-one completions from forty-two apprentices; twenty-seven retained a year later.
  • Reviewed sixty-three monitored installations with seventeen actionable findings and eight false escalations.

Decisions in context

The investment introduced a separate chair and a clearer framework for the company I had founded. My responsibility became more explicitly about the organisation's capacity to act without waiting for me. We delegated defined engineering and parts decisions to twelve managers and examined the informal routes that could still undermine them. The refurbishment and apprenticeship programmes then tested whether our commercial and operating plans supported the long-term service relationship we described. I retained the cost, revenue difference and attrition in our account of those programmes. Remote-condition work has required similar precision about what a finding can establish and who remains responsible for the equipment. I continue as majority shareholder, but the CEO remit is judged through the company's capability and results, not through the volume of individual decisions I personally make each week.

Reason for the move

Current mandate following the governance change accompanying minority investment.

Founder and managing director

Wensharo Thermal Systems

Sector
Thermal-processing equipment and field service
Ownership
Founder-owned private manufacturer
Company scale
RMB 18m–RMB 570m annual revenue across the founding period
Employees
28 initially; 430 by end of tenure
Geography
China, with early regional service partnerships
Reporting to
Founding board; combined ownership and executive responsibility
Team
Initial 5-person leadership group, expanding with the company
Financial scope
Full company profit and cash responsibility; initial capital commitment RMB 24m

Mandate

Build an equipment and service business around a defined industrial customer base.

Outcomes

  • Established the first assembly site and a dedicated field-service function.
  • Grew from twenty-eight to 430 employees by the end of 2018.
  • Completed a minority investment while retaining majority founder ownership.

Decisions in context

I started Wensharo with colleagues who shared experience of equipment in use, not only equipment being sold. We built a business around requirements we understood and a service obligation we intended to retain after installation. The early years required close attention to cash, supplier commitments and the small number of people carrying essential knowledge. My personal involvement helped at first, but it also became a habit the company outgrew. As headcount and customer work expanded, too many decisions still returned to me. Preparing for minority investment exposed that dependence and made a more formal leadership structure necessary. I wanted capital and a stronger board without selling control of the company. The resulting transition changed my role from the founder who could answer most questions to the CEO responsible for an organisation that needed to answer many of them without me.

Reason for the move

Adopted the CEO role under a separately chaired board after institutional investment.

General manager, thermal-equipment division

Heshanrow Equipment

Sector
Industrial thermal machinery
Ownership
Privately controlled diversified equipment group
Company scale
RMB 360m–RMB 480m annual divisional revenue
Employees
320 in the division
Geography
China
Reporting to
Group chief executive
Team
6 functional heads; 320 divisional employees
Financial scope
Divisional P&L; RMB 420m revenue at midpoint of tenure

Mandate

Manage a new-order downturn while maintaining the installed equipment service obligation.

Outcomes

  • Reduced expenditure by RMB 22m over six months against the previous plan.
  • Retained thirty-eight field engineers while changing assembly overtime and rental commitments.
  • Reduced overdue planned visits in a reviewed cohort from 64 to 29.

Decisions in context

General management made me responsible for the cost of the service model I had previously advocated from a functional position. When new orders weakened, I could not simply argue that field capability mattered and leave someone else to find the saving. I brought a different cost response to group leadership, preserving thirty-eight field engineers while changing assembly expenditure and rented space. The immediate reduction was smaller than a proposal that removed service positions, and I accepted that trade-off explicitly. I also learnt to separate workload associated with new projects from obligations attached to machines already operating at customer sites. This appointment shaped the business I later founded. I wanted service to be part of the commercial design from the beginning, with its own economics and capabilities rather than a residual activity funded when new-equipment demand happened to be strong.

Reason for the move

Left to establish an independently owned equipment business.

Regional service director

Heshanrow Equipment

Sector
Industrial equipment maintenance and refurbishment
Ownership
Division of a private machinery group
Company scale
RMB 55m–RMB 86m annual regional service revenue
Employees
74 in the regional service organisation
Geography
Eastern and southern China
Reporting to
Divisional general manager
Team
4 regional leads; 74 service and support colleagues
Financial scope
Regional service P&L and RMB 38m annual operating budget

Mandate

Improve service coverage and establish a clearer commercial account of refurbishment work.

Outcomes

  • Created separate repair and replacement reviews for thirty major customer opportunities.
  • Reduced repeat visits caused by missing equipment history from 23% to 14% in a reviewed cohort.
  • Developed four regional leads to manage scheduling and customer escalation.

Decisions in context

The regional appointment exposed a commercial tension I had previously encountered mainly as a technician. Customers needed a clear recommendation, while our internal measures often favoured a larger replacement order. I began reviewing refurbishment as a distinct offer, with its own scope and cost, rather than a consolation after a new sale was lost. I also improved the equipment-history record used by the field team, because repeat visits were sometimes caused by information the company had once possessed but could no longer retrieve. Managing several regional leads taught me to develop judgement beyond my own experience of particular installations. The later general-manager appointment widened the question: I would have to support the service approach while carrying the assembly operation and the division's full financial result, including periods when new-order demand could no longer fund every existing habit.

Reason for the move

Promoted to lead the thermal-equipment division.

Field-service manager

Lianver Engineering

Sector
Component-manufacturing equipment support
Ownership
Independent private engineering company
Company scale
RMB 90m–RMB 150m annual company revenue
Employees
145
Geography
China
Reporting to
Operations director
Team
18 field technicians and 3 coordinators
Financial scope
RMB 9.6m annual service budget

Mandate

Make field response less dependent on undocumented knowledge held by individual technicians.

Outcomes

  • Built usable histories for 120 priority installations.
  • Reduced dispatches missing a required part from 17 to 6 per quarter in the reviewed group.
  • Introduced supervised task reviews for eight developing technicians.

Decisions in context

I led colleagues whose knowledge of a machine often included details missing from the central file. The immediate temptation was to ask the most experienced person to handle every difficult call. That solved the current problem while preserving our dependence on the same individual. I began recording prior interventions and parts decisions, then checking whether another technician could actually use the record. We also paired developing colleagues with experienced staff on suitable work and reviewed what they could do under supervision. I learnt that documentation and practical learning need to reinforce each other. Neither is sufficient alone. Moving to Heshanrow gave me a larger installed base and responsibility for the commercial side of service, including the way repair recommendations were assessed beside replacement opportunities and the resources required to fulfil each kind of commitment.

Reason for the move

Accepted a regional service role with wider commercial authority.

Commissioning engineer

Lianver Engineering

Sector
Industrial process equipment installation
Ownership
Privately owned engineering supplier
Company scale
RMB 45m–RMB 80m annual company revenue
Employees
85
Geography
Customer sites across China
Reporting to
Commissioning supervisor
Team
Individual contributor within four- to seven-person site teams
Financial scope
Assigned technical work on RMB 1m–RMB 5m projects; no independent contract authority

Mandate

Support installation checks, commissioning evidence and authorised customer handover.

Outcomes

  • Contributed to nineteen equipment commissioning assignments.
  • Prepared operating-observation records for eleven repeat customer configurations.
  • Helped reduce missing handover-document items from 14 to 5 in a reviewed project group.

Decisions in context

My early work took me into customer factories where the equipment had to fit an actual production rhythm. I followed approved checks, documented observations and worked under a supervisor who knew when a question needed engineering review rather than a quick adjustment. I learnt to listen to the people operating the machine and to distinguish a configuration issue from an expectation that had not been discussed clearly. My role did not include independent authority over the customer's process or the company's commercial commitments. It did give me responsibility for accurate records and timely escalation. That experience made the service period after handover particularly interesting to me. Promotion followed as I became able to coordinate the practical information needed by colleagues arriving at an installation they had not personally commissioned and whose history they needed to understand.

Reason for the move

Promoted to coordinate the field-service team.

What I am looking for next

My principal responsibility remains the business I founded. I am not seeking a near-term executive move or using external board work as a route away from Wensharo. The next stage is to deepen managerial authority, develop technical capability and make the installed-base business economically clearer. I would consider one external director role where an industrial company needs experience of a founder transition, a service model or practical skill development, provided its commercial relationships do not create a persistent conflict. A suitable organisation might be introducing a professional board while retaining founder ownership, or reconsidering how it supports equipment already in use. I would expect a clear remit from the chair and a realistic account of the time required, including visits and preparation. I currently have capacity for twenty-two days annually. I would not accept a role whose principal attraction is access to customers, suppliers or investment contacts, or one that expects a director to become an informal substitute for missing executive management.