File sectionThe leadership journal
I examine the point at which a major enterprise opportunity changes from selling a product to promising a separate future, and why the cost of that promise needs a decision before the contract is celebrated.
Read the essayI reflect on a planning prototype I approved and argue that product interaction choices must be judged through complete user tasks, including the routes that a visually persuasive demonstration can conceal.
Read the essayI explain why an enterprise product can serve intermittent work through a deliberately bounded offline capability, provided the remaining dependencies and the return to connected work are part of the promise.
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