Case 01
The proposed exclusive workflow would have occupied the common roadmap for fourteen months
In 2023 an enterprise buyer proposed ₹18 crore for an exclusive workflow within Mervanith’s platform. The initial estimate required three shared teams for fourteen months. Sales colleagues saw a substantial immediate opportunity. Nandita Vervale asked which existing product commitments would move if those teams were assigned to a separate branch and what continuing support the exclusivity would require.
I declined the exclusive version and supported a configurable common module instead. The decision gave up a proposal whose value was easy to state, in favour of a product whose usefulness had to be tested across several clients. I wanted the underlying workflow need examined without assuming that the buyer’s preferred implementation should become a permanent obligation for the shared platform.
₹8.4 crore supported product work on the configurable approach. Engineering evaluated the implementation and operating consequences, while sales and legal colleagues retained responsibility for commercial discussions and terms. Six clients participated in the pilot; four adopted the module and two declined because the common scope did not meet their needs. We retained those refusals rather than present configurability as an answer that could satisfy every enterprise request.
The ₹18 crore was a proposed amount, not revenue earned or subsequently lost from an existing contract. The ₹8.4 crore expense was not evidence of a profit or savings result. The outcome was a shared product decision with a bounded adoption account. We accepted a narrower fit and the uncertainty of the alternative rather than let one proposal consume the roadmap by default.
I would make the continuing team and support consequences visible at the beginning of future large-customer discussions. The comparison should include what the product would become, not only the value of the next agreement. A shared roadmap earns its meaning through the commitments it can sustain across customers. In this case, declining the exclusive branch was part of protecting that responsibility, not a claim that customer-specific work is always the wrong commercial choice.