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Devendra QelzethiChief Executive Officer · Essays & perspective

Devendra Qelzethi · Chief Executive Officer · India

Following the service beyond the closing day

Chief Executive Officer and Executive Director

Vemzari Venue Estates

Sector
Owned and managed convention and exhibition campuses
Ownership
Family holding company 53%, private fund 47%; no personal CEO holding
Company scale
₹148 crore FY ending March 2026 revenue, including ₹4.8 crore third-campus management fees
Employees
360 company employees
Geography
Mysuru headquarters; two owned campuses and one separately owned managed venue
Reporting to
Board through chair Nadia Zelvethi
Team
Seven executive direct reports
Financial scope
₹112 crore FY2026–27 board-approved operating plan and separate ₹24 crore capital programme

Mandate

Choose and deliver the venue estate's commercial, property and operating commitments

Outcomes

  • Corrected an overcommitted possession calendar and paid customer remedies
  • Negotiated a smaller nonexclusive anchor agreement
  • Added a management mandate after declining another ownership project
  • Changed reviewed late-event formats alongside acoustic and coordination work

Decisions in context

My January 2019 promotion combined enterprise leadership with an executive directorship at the venue company. The company now employs 360 people across two owned campuses and a separately owned venue we manage. Seven executives report to me, while Nadia chairs the board and Rohan leads operations. The ₹148 crore FY26 revenue includes ₹4.8 crore management fees; it does not imply that we own the third property. My current board-approved plans distinguish ₹112 crore operating expense from ₹24 crore capital. The decisions here concern the undertaking around the estate: possession periods, organiser access, ownership alternatives and neighbouring occupiers. I had to correct a calendar I approved too quickly and accept the remedy cost. That experience strengthened the question I bring to expansion and contracting discussions: does the commercial account describe the whole responsibility we are taking on? An outside board role would need to use that perspective through oversight, with consent and time kept explicit.

Reason for the move

Current role; assessing one possible outside board contribution

Chief Operating Officer

Vemzari Venue Estates

Sector
Multi-campus convention-property operations
Ownership
Privately held venue estate business
Company scale
₹94 crore company revenue for FY ending March 2013
Employees
246 company employees
Geography
Two owned regional convention campuses
Reporting to
Chief Executive Officer
Team
178 operating employees through five heads
Financial scope
₹68 crore annual operating responsibility; property capital separately approved

Mandate

Connect bookings, facilities, staffing and customer commitments across two campuses

Outcomes

  • Built a joined operating account across two properties
  • Brought delivery conditions into commercial reviews
  • Clarified responsibilities between venue teams and qualified specialists

Decisions in context

The COO appointment began in July 2012, with 178 operating employees working through five heads and ₹68 crore annual responsibility. Vemzari had two owned campuses, 246 employees and ₹94 crore revenue for FY ending March 2013. The role required me to connect promises made by commercial colleagues with the resources and conditions available to venue teams. A well-run event depended on more than the visible public programme. Facilities, preparation and handover work needed a place in the same discussion. I also learned to distinguish a management decision about scope from a qualified specialist's authority over methods and safety. The later CEO role widened my accountability to the enterprise's property and commercial model. It did not make those operating lessons automatic; my subsequent calendar error showed how easily a senior summary could again remove a distinction I had understood when closer to daily delivery.

Reason for the move

Appointed CEO and executive director

Head of Estate Development

Vemzari Venue Estates

Sector
Development planning for a convention-property estate
Ownership
Private regional property owner
Company scale
₹28 crore revenue for FY ending March 2007
Employees
105 company employees at entry
Geography
Mysuru-based estate team with one owned campus
Reporting to
Managing Director
Team
Eighteen planning colleagues through three leads
Financial scope
₹2.1 crore annual planning expense; development capital required separate approval

Mandate

Connect property development proposals with the continuing venue business

Outcomes

  • Extended the planning horizon beyond individual events
  • Examined operating requirements within property proposals
  • Learned the owner's continuing obligations between bookings

Decisions in context

I joined Vemzari in September 2006. It owned one campus, employed 105 people and recorded ₹28 crore revenue for FY ending March 2007. Eighteen colleagues worked through three leads within ₹2.1 crore annual planning expense; I did not hold independent authority over development capital. Moving into an ownership business changed what I considered a completed outcome. An event could end successfully while the estate retained a maintenance issue, an access constraint or a difficult relationship with surrounding occupiers. I wanted development proposals to explain the service the property would support after construction, including the work between public events. Professional designers and technical owners retained their assessments. My role was to connect those findings to a commercial and operating proposition the company could examine. Becoming COO later gave me responsibility for delivering that proposition across more than one campus.

Reason for the move

Promoted to COO as the estate expanded

Venue Operations Manager

Pevqari Event Services

Sector
Venue operations and event-service coordination
Ownership
Privately owned regional service company
Company scale
₹22 crore revenue for FY ending March 1999
Employees
194 company employees
Geography
Assigned Indian venue-service operations
Reporting to
Operations Director
Team
Twenty-six colleagues through three leads
Financial scope
₹2.6 crore annual function expense

Mandate

Turn organiser requirements into a dependable service with explicit operating boundaries

Outcomes

  • Managed service teams across preparation and public-event periods
  • Explained the consequences of late changes before confirmation
  • Worked with qualified facilities and safety owners

Decisions in context

Promotion in June 1998 brought responsibility for twenty-six colleagues through three leads and ₹2.6 crore annual expense. Pevqari employed 194 people and recorded ₹22 crore revenue for FY ending March 1999. Organisers often had strong reasons for requesting a late change, and my task was to find a workable response without allowing urgency to settle questions that required another owner's approval. I learned to explain the consequence in terms the customer could use: what could change, what remained fixed and which alternative the venue could actually support. The role also taught me to respect qualified facilities and safety authority rather than treat a manager's confidence as a technical conclusion. I became interested in the property decisions that made some service problems recur. The move to Vemzari let me work on that longer horizon, with the owner remaining responsible after an individual event had finished.

Reason for the move

Moved into estate development to shape the property behind the service

Event Coordinator

Pevqari Event Services

Sector
Regional event coordination services
Ownership
Private founder-led service business
Company scale
₹6.8 crore revenue for FY ending March 1993
Employees
Ninety employees at entry
Geography
Indian organiser and supplier assignments
Reporting to
Senior Operations Manager
Team
Contributor within a six-person coordination group; no direct reports
Financial scope
No delegated spending authority

Mandate

Maintain the sequence of organiser requirements and supplier commitments under supervision

Outcomes

  • Learned the work behind a public opening date
  • Kept changes visible to the responsible coordinator
  • Developed practical communication across separate service teams

Decisions in context

I completed commerce at Norzavi Institute of Commerce in June 1992 and joined Pevqari the following month. The company had ninety employees and ₹6.8 crore revenue for FY ending March 1993. I worked in a six-person coordination group without staff or spending authority, reporting to an experienced operations manager. Much of the job involved passing requirements between organisers and suppliers while keeping the sequence understandable. A date could be correct in one document and still create a problem when another team's preparation had not been considered. I learned to ask which person needed to decide a change rather than assume that circulating it was enough. Supervisors retained approval and commercial commitments. The later management appointment gave me responsibility for making that coordination dependable through other people and for explaining limits to customers before a request became a promise the venue could not responsibly fulfil.

Reason for the move

Promoted to venue operations manager

What I am looking for next

I am considering one outside board role where the value of a property-backed service depends on more than the asset itself. I would bring experience of calendars, customer access, ownership alternatives and the relationships that make a venue workable. My only statutory seat remains the executive directorship at Vemzari, held since January 2019. The fictional record shows IICA databank registration in July 2026, with assessment preparation incomplete and no exemption claimed. Eighteen days is an initial allowance that must accommodate induction, reading, meetings, travel and exceptional demands alongside my current duties. Nadia and the employer board would need to consent, and material relationships would require examination before private discussions. I would value a board with complementary financial, technical and governance expertise, where a chair helps directors challenge the enterprise proposition without taking over operating management. The next contribution should be based on a clear need for my judgement and a credible capacity to provide it, rather than an assumption that another title naturally follows an executive career.