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Harjit SenvoraChief Product Officer · Essays & perspective

Harjit Senvora · Chief Product Officer · India

From observing a task to owning its product promise

Chief Product Officer

Oshveri Venue Software

Sector
Venue booking, rehearsal scheduling and event preparation software
Ownership
Founders 51%; employee trust 19%; regional investors 30%
Company scale
₹132 crore revenue; ₹16 crore operating profit, FY 2026
Employees
410 employees at March 2026
Geography
Ludhiana, Kochi and Jaipur teams serving specialist venues
Reporting to
CEO Anita Sernethi; engineering separately led by CTO Gurmeet Valsheni
Team
46 product, research and design colleagues through four leads
Financial scope
₹12.6 crore annual operating expense; shared engineering delivery agreed separately

Mandate

Make the product's scheduling commitments understandable to the people preparing, using and returning a space.

Outcomes

  • Sponsored explicit preparation and clearing windows after eighteen observed conflicts
  • Funded keyboard interaction improvements while retaining three unresolved participant cases
  • Introduced an occurrence preview before recurring-series edits
  • Clarified expiry and staff responsibility for tentative reservations

Decisions in context

The CPO role made me responsible for connecting the evidence from venue work with company priorities. I lead forty-six colleagues through four leads and manage ₹12.6 crore annual function expense. Engineering remains under Gurmeet's leadership, so a product commitment requires a shared delivery decision rather than a unilateral promise from my team. I have had to explain why apparently small interactions can affect the customer's account of a booking. A preparation interval, a series exception or an expired hold can change what another colleague believes has been agreed. I present those choices and their evidence to Anita and, when required, directors. I hold no directorship and do not treat presenting a product case as authority to make a board decision. The responsibility is to give the decision-makers a clear account of what we know and what the proposed work can change.

Reason for the move

Current appointment; exploring a first external board contribution.

Head of Product

Oshveri Venue Software

Sector
Software for cultural venues and shared rehearsal spaces
Ownership
Privately held by founders, employee trust and regional investors
Company scale
₹64 crore revenue, FY 2018
Employees
225 employees at March 2018
Geography
Ludhiana headquarters, with Kochi and Jaipur teams developing
Reporting to
Chief executive officer
Team
24 colleagues through two product managers
Financial scope
₹6.1 crore annual product-function budget

Mandate

Build a coherent product account of customer commitments while preserving local operating choices.

Outcomes

  • Connected venue research with prioritisation across product teams
  • Distinguished common scheduling problems from customer-specific operating arrangements
  • Developed managers able to explain the evidence behind proposed changes

Decisions in context

Managing through two product managers changed the questions I asked. I could no longer inspect every interaction personally, and that would not have made the team stronger. I needed colleagues to explain which customer problem a proposed change addressed and what evidence would show whether it helped. Twenty-four people worked within a ₹6.1 crore annual budget. We served venues whose local arrangements differed even when they used similar rooms. I learned to distinguish a shared need for clearer commitments from a request to embed one customer's operating model in every installation. That distinction helped us discuss priorities with engineering and customer teams. The eventual move to CPO extended the same responsibility into company planning, where product promises needed a clearer connection to resources, commercial expectations and the limits of what software could decide.

Reason for the move

Appointed CPO as the product organisation and company responsibilities expanded.

Product Manager

Oshveri Venue Software

Sector
Booking and preparation tools for rehearsal studios and event spaces
Ownership
Founder-led private software business
Company scale
₹19 crore revenue, FY 2012
Employees
76 employees at March 2012
Geography
Ludhiana product office and regional venue customers
Reporting to
Product director
Team
Eight product and design colleagues; engineering under a separate manager
Financial scope
₹1.6 crore annual product and design expense

Mandate

Translate observed venue work into usable booking and scheduling behaviour.

Outcomes

  • Studied the people affected after a booking was first entered
  • Connected preparation work with the product's account of a reservation
  • Developed clearer explanations for proposed scheduling changes

Decisions in context

Oshveri introduced me to software whose consequences were visible in a physical room. I led eight product and design colleagues with a ₹1.6 crore annual expense budget, working alongside a separate engineering manager. We visited rehearsal and event spaces to understand what happened after a reservation appeared on screen. Staff knew details about equipment, preparation and local practice that the product did not always make visible. My job was to identify which omissions should change the shared product and which decisions belonged to the operator. I learned to explain the practical consequence of an interface choice without claiming expertise in venue safety or staffing. The head-of-product appointment followed work that brought customer observation into a more consistent planning discussion across the company, rather than leaving it with the individual manager who had visited a site.

Reason for the move

Promoted to lead the wider product function.

Product Designer; Design Lead from 2010

Trelshavi Scheduling Systems

Sector
Appointment and shared-resource scheduling software
Ownership
Private company owned by two working founders
Company scale
₹8.6 crore revenue, FY 2006
Employees
58 employees at March 2006
Geography
Jaipur development team and regional service customers
Reporting to
Head of product development
Team
Individual designer initially; seven colleagues from 2010
Financial scope
₹85 lakh annual design-team budget from 2010

Mandate

Make appointment changes and shared-resource commitments understandable across staff roles.

Outcomes

  • Observed how later colleagues interpreted another person's scheduling change
  • Developed interaction proposals for inspecting an action before confirmation
  • Progressed into design-team leadership with explicit budget responsibility

Decisions in context

At Trelshavi I moved from varied client assignments into a product that people used repeatedly. I could see how a small ambiguity became a familiar workaround rather than disappear after a project ended. I began as a product designer and became design lead in 2010, with seven colleagues and ₹85 lakh annual team expense. Our work involved appointments and shared resources, where one person's edit could alter another person's day. I became interested in the explanation a product left for the next colleague, not only the speed of the original action. Leading the team required me to connect observations with choices that engineering could implement. Oshveri offered a product-management role in which I could take responsibility for priorities as well as design proposals, while continuing to study the consequences of scheduling decisions.

Reason for the move

Moved into product management with a specialist venue-software company.

Interaction Designer

Vardheni Interface Studio

Sector
Interface research and design services
Ownership
Partner-owned private design studio
Company scale
₹2.8 crore revenue, FY 2000
Employees
24 employees at March 2000
Geography
Jaipur studio serving regional business clients
Reporting to
Studio director
Team
Individual contributor in a six-person design team
Financial scope
No delegated budget or hiring authority

Mandate

Observe users and turn task difficulties into clear interface proposals.

Outcomes

  • Learned to distinguish observed behaviour from a broad market claim
  • Presented design reasoning to client and engineering colleagues
  • Built a practice of watching the task before proposing a screen

Decisions in context

I joined the studio a month after completing my design degree. In a six-person team I observed users, developed proposals and explained why a screen might be difficult to understand. I had no hiring or spending authority. The early lesson was to separate what I had actually seen from what I imagined the wider market would do. A few interviews could reveal a significant problem without telling us how common it was. I also learned that a polished presentation could conceal an unresolved question about the task itself. Working with the studio director and client engineers taught me to make that question explicit. I moved to Trelshavi because I wanted to follow a product over time and see whether a design decision remained useful after users had encountered it repeatedly in ordinary work.

Reason for the move

Joined a product company to follow how design decisions worked over repeated use.

What I am looking for next

I am considering a first non-executive appointment where a company uses software to coordinate a service delivered through people and physical places. I would first want to understand the business model, the operational responsibilities and the experience already represented on its board. My product background does not qualify me to certify a venue, direct a safety function or substitute for financial and legal expertise. Twenty days annually is a provisional allowance that must include preparation, induction, travel and unusual matters, not only scheduled meetings. Employer consent and a review of commercial relationships would come before exchanging confidential information. I would hope to contribute questions about the evidence behind a service promise and the way management responds when users reveal a material gap. A role primarily requiring me to redesign screens or manage a delivery team would be executive or consulting work. I would rather clarify that distinction at the outset than accept a board title around an operational expectation that neither side has examined.