Juliet WestcottChief Strategy Officer · Essays & perspective

Juliet Westcott / Chief Strategy Officer

Three arguments about plants that outlive their forecasts

Perspectives from a life in leadership.

The latest essay

Housing cycle and capacity5 min read

Build the plant for the trough, not the forecast

Australia's goal of 1.2 million new homes has encouraged building-products makers to add capacity for the volumes it implies. Every kiln, line and plant should instead be approved on what it earns in a downturn, and the cheapest capacity for a boom is capacity a company can restart.

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The archive.

Housing cycle and capacity

  1. Housing cycle and capacity5 min read

    Build the plant for the trough, not the forecast

    Australia's goal of 1.2 million new homes has encouraged building-products makers to add capacity for the volumes it implies. Every kiln, line and plant should instead be approved on what it earns in a downturn, and the cheapest capacity for a boom is capacity a company can restart.

    Open essay

Onshore manufacturing and imports

  1. Onshore manufacturing and imports5 min read

    Make what is heavy, urgent or made to measure

    Debate about Australian manufacturing swings between calls to make everything here and spreadsheets that would import anything cheaper landed. A narrower test works better: make onshore what is heavy for its value, needed at short notice or made to a customer's measurements, and buy the rest without apology.

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Energy contracting and electrification

  1. Energy contracting and electrification5 min read

    A long-term gas contract is a capital decision

    Energy-intensive manufacturers still treat gas and electricity contracts as procurement and kilns as capital. The energy contract now decides how long a kiln or dryer lives and which decarbonisation options stay open, so boards should approve the two together and buy grid connections as options.

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