Karthik SrinivasanChief Product Officer · Essays & perspective

Karthik Srinivasan / Chief Product Officer

Three positions on what a rooftop product includes

Perspectives from a life in leadership.

The latest essay

Subsidy and discom journeys6 min read

A rooftop system is unfinished until the discom installs the net meter

Indian rooftop solar companies count a sale when the panels are commissioned. For a household on the central subsidy, the product is not complete until the distribution company has inspected it, fitted a net meter and the subsidy has arrived, and companies should design and measure for that day.

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The archive.

Subsidy and discom journeys

  1. Subsidy and discom journeys6 min read

    A rooftop system is unfinished until the discom installs the net meter

    Indian rooftop solar companies count a sale when the panels are commissioned. For a household on the central subsidy, the product is not complete until the distribution company has inspected it, fitted a net meter and the subsidy has arrived, and companies should design and measure for that day.

    Open essay

Customer discovery

  1. Customer discovery5 min read

    Small-town households buy the evening, not the kilowatt

    Indian rooftop solar is usually sold on annual savings per kilowatt. In the tier-2 and tier-3 towns where we sell most of our systems, households decide on something narrower: whether the lights, the fans and the children's study lamp will stay on between six and eleven at night.

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Installation and service

  1. Installation and service5 min read

    Installers belong in the product organisation

    Rooftop solar companies treat installers as a channel and after-sales service as a cost. Both decide whether a system performs for twenty-five years, so installation standards, technician certification and partner pay should sit with the people accountable for the product.

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