Sanjana Chandra / Chief Strategy Officer
Perspectives from a life in leadership.
The latest essay
Indian regional broadcasters are being offered mergers that promise national reach. Under channel-by-channel pricing and language-led advertising, reach rarely earns its premium; depth within one language does.
Read the essayIndian regional broadcasters are being offered mergers that promise national reach. Under channel-by-channel pricing and language-led advertising, reach rarely earns its premium; depth within one language does.
Regional broadcasters bid for sports rights on advertising forecasts that rarely close and strategic arguments that cannot be checked. The honest ceiling is what the subscribers who stay after the final are worth.
Global streaming services pay Indian regional producers generously for perpetual rights. The fee covers today's production cost, but in regional languages most of a series' value arrives after year two, and a perpetual licence gives that away.