Jalandhar headquarters; 186 clinic organisations across Punjab, Himachal Pradesh and Jammu
Reporting to
Chief Executive Officer Saira Venqari
Team
Thirty-eight product, design and research colleagues through four leads
Financial scope
₹9.4 crore annual function expense; ₹2.1 crore approved product investment
Mandate
Make the administrative commitment and support implications of the scheduling product clear
Outcomes
Revised combined resource reservations after nine clashes in sixty rehearsed appointments
Separated waitlist offer, acceptance and expiry states
Funded a keyboard-operable task route with remaining assistance needs recorded
Made acknowledgement of consequential schedule handoffs explicit
Decisions in context
The CPO role brought the product promise and its support cost into the same executive account. I lead thirty-eight colleagues through four leads, with ₹9.4 crore annual expense and ₹2.1 crore approved investment. The CEO is Saira Venqari; engineering reports separately to the CTO. Our provider customers retain clinical judgement, and Madan Qervali advises on the boundary between an administrative workflow and a clinical decision. Recent choices have required displaced roadmap work as well as new functionality. We changed the reservation model, separated an offer from a confirmed appointment and funded a keyboard route and acknowledged handoff. Each result remains tied to its observed population. I want the leadership team to understand what the product has established, what remains uncertain and who must do the remaining work after a release. I am not a statutory director of Kelqora.
Reason for the move
Current appointment; considering a first non-executive seat with employer consent
Private company with working-founder, employee-trust and regional-investor ownership
Company scale
FY 2017 revenue ₹58 crore
Employees
220 employees at entry
Geography
Jalandhar and regional provider customers
Reporting to
Chief Executive Officer
Team
Twenty-five colleagues through three leads
Financial scope
₹6.1 crore annual function expense
Mandate
Develop a product approach that represents provider scheduling constraints without taking clinical decisions
Outcomes
Brought provider operating constraints into product discovery
Clarified which workflow choices required clinical advice
Developed product leads able to account for support obligations
Decisions in context
I joined Kelqora to work on appointment coordination in a setting where administrative convenience could be mistaken for a broader professional judgement. The company employed 220 people and recorded ₹58 crore revenue in FY 2017. I led twenty-five colleagues through three leads with ₹6.1 crore annual expense. We needed to understand the provider's working arrangements before deciding what the product could promise. A room reservation was within the administrative workflow; deciding the clinical priority of a person's need was not. That distinction required conversations with clinic teams and our adviser rather than a generic software rule. I also learned to ask what support would be needed when the preferred route failed. The later CPO appointment extended these questions into investment and executive prioritisation, where accepting one product obligation meant postponing another piece of the roadmap.
Reason for the move
Promoted to chief product officer
Feb 2011 — Jul 2017
Product Director
Belthari Access Software
Sector
Appointment and access-request software for regional service organisations
Ownership
Founder-led private company with an employee share pool
Company scale
FY 2011 revenue ₹41 crore
Employees
205 employees at entry
Geography
Chandigarh-led regional customer operations
Reporting to
Managing Director
Team
Sixteen product colleagues through three leads
Financial scope
₹3.2 crore annual function expense
Mandate
Understand the full appointment or access task, including interrupted actions and alternative routes
Outcomes
Added recovery from interrupted tasks to research plans
Examined alternative interaction routes alongside preferred demonstrations
Developed product research and design leads
Decisions in context
Belthari gave me responsibility for a larger product group and a wider range of service settings. The company had 205 employees and ₹41 crore revenue in FY 2011; my remit was sixteen colleagues through three leads and ₹3.2 crore annual expense. A successful demonstration was no longer enough to explain whether a product worked for the customer. I watched people return to an unfinished request, correct a mistake or use a different interaction method, and saw how much of the task our preferred path left unexplained. Those observations changed the questions I asked before approving a release. I wanted the team to describe recovery and assistance as part of the product account. The title was an executive appointment, not statutory board service. Moving to Kelqora let me apply that experience to a more specific operating context with clearer professional boundaries.
Reason for the move
Joined Kelqora to lead product in a provider-specific scheduling environment
Oct 2004 — Jan 2011
Product Analyst; Product Manager from 2007
Nervoshi Scheduling Tools
Sector
Scheduling software for regional service businesses
Ownership
Privately owned by working founders
Company scale
FY 2004 revenue ₹22 crore
Employees
140 employees at entry
Geography
Jalandhar and northern regional customers
Reporting to
Head of Product
Team
Individual analyst initially; seven colleagues after promotion
Financial scope
No independent function budget initially; ₹86 lakh annual expense after promotion
Mandate
Translate customer scheduling problems into product choices with explicit limitations
Outcomes
Progressed into management of seven product colleagues
Used support cases to question proposed scheduling rules
Completed a part-time product-management diploma while employed
Decisions in context
The move into product analysis changed my responsibility from implementing a rule to examining whether it was the right rule. Nervoshi employed 140 people and recorded ₹22 crore revenue in FY 2004. I became product manager in 2007, leading seven colleagues with ₹86 lakh annual expense. I studied part-time at Kervoni Product Institute and completed the diploma in November 2009 without a break in employment. Customer support gave the work practical depth:an exception was often evidence of a legitimate operating arrangement rather than an inconvenient departure from our design. I learned to explain what the product supported and what it did not, including the manual work still expected from a customer. Belthari later offered a larger team and more varied appointment and access settings in which to develop that judgement.
Reason for the move
Moved to Belthari for a broader product leadership remit
Jul 1998 — Sept 2004
Software Engineer
Nervoshi Scheduling Tools
Sector
Regional scheduling-software development
Ownership
Working-founder-owned private business
Company scale
FY 1998 revenue ₹7.6 crore
Employees
Sixty-two employees
Geography
Jalandhar
Reporting to
Engineering Manager
Team
Member of an eight-person engineering group; no direct reports
Financial scope
No independent spending or hiring authority
Mandate
Implement scheduling rules and investigate exceptions under engineering review
Outcomes
Learned to trace calendar behaviour through customer support cases
Developed an understanding of operating exceptions
Moved from engineering implementation into product analysis
Decisions in context
My first appointment followed computer engineering studies completed in May 1998. I joined Nervoshi in July as part of an eight-person engineering group, reporting to an engineering manager without independent spending or hiring authority. The firm employed sixty-two people and recorded ₹7.6 crore revenue in FY 1998. Scheduling rules initially looked like technical problems with tidy answers. Customer support showed me why a working organisation did not always fit those answers. A resource might be available for one task but unsuitable for another, or a change might create work for somebody who had not made it. I learned to investigate the operating context before treating an exception as an error in user behaviour. That curiosity led to the internal move into product analysis, where I could help decide which rule should be built in the first place.
Reason for the move
Transferred internally to product analysis
What I am looking for next
I intend to remain in product leadership while considering a first non-executive appointment in a service-software company. I would contribute questions about the commitments inside a product, the work transferred to customers and the evidence behind a completion measure. I would not join to become an unpaid product manager or to direct engineering through a board seat. Twenty days annually is my provisional allowance, subject to employer consent and the real meeting, preparation and exceptional-work calendar. I have no current directorship and registered with the databank in April 2026; assessment preparation remains unfinished. The board would need complementary financial, legal and sector knowledge and a chair willing to examine the limits of operating evidence. I would look carefully at customer, supplier and investor relationships before receiving detailed material. A suitable opportunity would value practical product judgement while keeping executive delivery with management and allowing me to learn the wider duties of a director through a structured induction.