Imogen WallaceChief Operating Officer · Essays & perspective

Imogen Wallace · Chief Operating Officer · Australia

Seven appointments between the public and private systems

CHAPTER 1 · Mar 2021 — Present

Chief Operating Officer

Kelvarra Health Limited

Sector
Private acute hospitals and day-surgery centres
Ownership
Not-for-profit public company with members rather than shareholders, and a registered charity; board of nine non-executive directors
Company scale
A$1.18 billion revenue and A$24 million operating surplus in 2025–26
Employees
7,400, including about 4,100 nurses and midwives; around 2,600 specialists hold admitting rights
Geography
Twelve hospitals and four day-surgery centres across south-east and central Queensland and northern New South Wales; head office in Brisbane
Reporting to
The group chief executive; attends every board meeting and the quality and clinical governance and audit and risk committees without being a director
Team
About 6,300 people in the operating line; eight direct reports
Financial scope
Operating budget of about A$960 million; capital programme of A$90–130 million a year; co-leads insurer negotiations covering about 70 per cent of revenue

Mandate

Restore theatre productivity and nursing stability after the pandemic, bring operations into insurer contracting and settle the future of the group's loss-making regional services.

Outcomes

  • Raised utilisation of booked theatre time from 66 to 81 per cent and cut same-day cancellations from 5.8 to 2.7 per cent.
  • Reduced agency nursing from 11.6 to 3.8 per cent of nursing hours, saving about A$19 million a year.
  • Co-led a forty-one-day out-of-contract period with Wyralee Health Fund, ending in indexation of 3.4 to 3.6 per cent against an offer of 1.9 per cent.
  • Moved Kelvarra Rockhampton from a A$3.9 million loss to a A$1.4 million surplus through a maternity partnership and public elective contract.
  • Led the four-day isolation of all sixteen sites during the August 2024 cyber incident and rebuilt downtime procedures.

Decisions in context

I became COO in March 2021, as elective surgery recovered from pandemic restrictions and nurses were leaving private hospitals faster than we could replace them. The chief executive asked me for three things: get theatres and wards working reliably again, make operations a full participant in how we are paid, and decide what to do with regional services that were losing money and clinical confidence. Eight directors report to me, and about 6,300 of our 7,400 people work in my line. I attend every board meeting and both of the board committees most relevant to operations. The work has involved some unpopular decisions: reallocating surgeons' sessions, letting our largest insurer contract lapse for forty-one days and ending private births in Rockhampton. It has also involved the longest four days of my career, when we isolated every site after a supplier's account was misused. Revenue grew from A$910 million in 2020–21 to A$1.18 billion in 2025–26.

Reason for the move

Current role. Not seeking an executive move; considering one further non-executive seat with the Kelvarra board's consent.

CHAPTER 2 · May 2017 — Feb 2021

General Manager

Kelvarra Brisbane North

Sector
Private acute hospital: orthopaedics, cardiology, general surgery, oncology and maternity
Ownership
Largest hospital of Kelvarra Health Limited, a not-for-profit operator
Company scale
About A$340 million revenue in 2019–20
Employees
About 1,650, with 520 specialists holding admitting rights
Geography
Northern Brisbane; 310 beds and 18 operating theatres
Reporting to
Kelvarra Health's then Chief Operating Officer
Team
About 1,650; nine direct reports including the director of nursing and the director of medical services
Financial scope
Hospital profit and loss of about A$340 million; capital budget of A$18–30 million a year

Mandate

Improve flow through a hospital whose surgical growth had outrun its beds, and prepare the site for a cardiac expansion.

Outcomes

  • Reduced average length of stay after joint replacement from 4.9 to 3.6 days with a nurse-led discharge pathway.
  • Opened a second cardiac catheter laboratory and a ten-bed coronary care extension in 2019.
  • Ran the hospital through 2020 pandemic restrictions, redeploying 140 theatre staff and returning elective activity to 96 per cent of plan by October 2020.
  • Replaced the sterilising services department ahead of the board's preferred theatre expansion, removing the hospital's main surgical bottleneck.

Decisions in context

Kelvarra Brisbane North was the group's largest hospital and its most crowded. Surgical activity had grown faster than ward beds, patients waited in recovery for a bed upstairs, and the cardiac service was ready to expand. I ran it for almost four years with nine direct reports, including the director of nursing and the director of medical services. We introduced a nurse-led discharge pathway for joint replacement, opened a second catheter laboratory and argued successfully that sterilising services should be replaced before more theatres were built. Then the pandemic arrived. In 2020 non-urgent surgery was restricted, our capacity was offered to the public system, and 140 theatre staff were redeployed to intensive care, wards and vaccination work. By October 2020 elective activity was back to 96 per cent of plan. Those months taught me how a private hospital fits within the state's health system, and they prepared me for the group role I took in March 2021.

Reason for the move

Appointed group chief operating officer when the previous COO retired.

CHAPTER 3 · Sept 2011 — Apr 2017

General Manager, Operations, later Chief Operating Officer

Vellacourt Imaging Pty Ltd

Sector
Community diagnostic imaging: X-ray, ultrasound, CT, MRI and nuclear medicine
Ownership
Owned by a private equity fund until its sale to a larger imaging group in 2017
Company scale
Revenue grew from A$145 million in 2011–12 to A$212 million in 2016–17
Employees
About 1,050, with around 70 radiologists engaged as employees or contractors
Geography
38 clinics across Queensland and northern New South Wales, half of them in regional towns
Reporting to
Chief Executive; presented to the company's board, which included the fund's representatives
Team
About 900 in clinic and reporting operations; six direct reports
Financial scope
Clinic operating costs of about A$150 million by 2016–17; equipment replacement programme of A$12–18 million a year

Mandate

Make a fast-growing network of acquired clinics work as one business, with consistent quality and report turnaround in regional towns.

Outcomes

  • Built a central reporting hub that cut CT report turnaround in regional clinics from twenty-six hours to six.
  • Standardised contrast-reaction and radiation-safety protocols across all 38 clinics.
  • Closed four clinics that could not be staffed safely and consolidated their patients into neighbouring sites.
  • Raised clinic earnings margin from 14 to 19 per cent while Medicare rebates for many imaging items stayed flat.

Decisions in context

Vellacourt was a private-equity-backed network assembled from acquired radiology practices, and when I joined in September 2011 it ran each clinic much as its previous owners had. I was hired as general manager of operations and became chief operating officer in 2014, with six direct reports and about 900 people in clinics and reporting. The business lived on Medicare rebates that had not kept pace with costs for many years, so efficiency was a condition of survival rather than an ambition. Our hardest problem was radiologist supply in regional towns, where scans could wait a day or more for a report. We built a central reporting hub in Brisbane, standardised safety protocols across 38 clinics and closed four that we could not staff safely. Working for a fund taught me to put an operating argument in numbers that an investor would test. When the fund sold the business in 2017, my role was absorbed into the buyer's structure, and I chose hospitals.

Reason for the move

After the fund sold the business to a larger imaging group in 2017, the operations role was absorbed; I chose to move into hospitals.

CHAPTER 4 · Jan 2006 — Aug 2011

Director, Rural Facilities

Kinnabar District Health Service

Sector
Public health services: rural hospitals and multipurpose health services
Ownership
State public health service
Company scale
Rural facilities budget of A$118 million by 2010–11
Employees
About 900 across the rural facilities
Geography
Eleven rural hospitals and multipurpose health services across central Queensland, from coastal towns to the central highlands
Reporting to
District Chief Executive
Team
About 900; eleven facility managers and directors of nursing reporting to me
Financial scope
Rural facilities budget of A$118 million; minor capital works of about A$6 million a year

Mandate

Make eleven small hospitals safer and more consistent, and connect them to the base hospital's specialists.

Outcomes

  • Standardised emergency-care protocols and escalation rules across all eleven sites.
  • Linked nine sites to base-hospital specialists by video consultation by 2010.
  • Reduced avoidable aeromedical transfers by about 19 per cent over three years.
  • Converted two hospitals to multipurpose health services combining acute beds with residential aged care.

Decisions in context

This was the role that taught me how hospitals are run. Each of the eleven sites had between eight and forty beds, an emergency department covered by a rural generalist or a visiting doctor, and a director of nursing who often doubled as the facility manager. I reported to the district chief executive and spent much of each week on the road. The central question at every site was what it should not attempt and how quickly it could move a patient to somewhere that could. We wrote common emergency protocols and escalation rules, linked nine sites to the base hospital's specialists by video and reduced avoidable aeromedical transfers by about a fifth. Two hospitals became multipurpose health services, combining acute care with residential aged care for towns too small to support both separately. I completed my Master of Health Administration part-time during these years. By 2011 I wanted to see how private operators managed cost and quality before choosing where to spend the rest of my career.

Reason for the move

Wanted to learn how private operators manage cost and quality before deciding where to build the rest of my career.

CHAPTER 5 · Feb 2000 — Dec 2005

Manager, Medical Imaging, base hospital

Kinnabar District Health Service

Sector
Public hospital diagnostic imaging
Ownership
State public health service
Company scale
Imaging department budget of about A$9 million by 2005
Employees
46 in the imaging department
Geography
The district's base hospital in central Queensland, with outreach X-ray at rural sites
Reporting to
Director of Clinical Support Services, base hospital
Team
46, including radiographers, sonographers and clerical staff; four direct reports
Financial scope
Department budget of about A$9 million; equipment replacement of A$1–3 million a year

Mandate

Modernise an imaging department whose films still travelled by bus from rural towns to be reported.

Outcomes

  • Installed one of the region's first digital image archives in 2004, ending the transport of films for reporting.
  • Introduced remote reporting of rural X-rays by base-hospital radiologists.
  • Commissioned the base hospital's second CT scanner in 2003.
  • Reduced the outpatient ultrasound wait from eleven weeks to four.

Decisions in context

I returned from London in early 2000 to manage the imaging department where I had begun my career. It had 46 staff and served a district the size of a small country, but X-ray films from rural towns still came to the base hospital by bus or courier before a radiologist could report them. Patients in those towns could wait days for a result. We commissioned a second CT scanner in 2003 and, in 2004, installed one of the region's first digital image archives, which allowed rural images to be reported remotely within hours. I learnt to manage radiologists as well as radiographers, to plan equipment replacement over ten years rather than one, and to bring a business case to a district executive that had many other priorities. Outpatient ultrasound waits fell from eleven weeks to four. In late 2005 the district asked me to take responsibility for its rural hospitals, a role I had not expected and accepted immediately.

Reason for the move

Asked by the district to take responsibility for its eleven rural hospitals.

CHAPTER 6 · Jan 1998 — Dec 1999

Senior Radiographer

Fenmarsh Hospitals NHS Trust

Sector
Public acute hospitals in the English National Health Service
Ownership
NHS trust
Company scale
Not applicable to the role; a two-hospital trust in outer London
Employees
About 4,000 across the trust
Geography
Two acute hospitals in outer London
Reporting to
Superintendent radiographer
Team
Led a shift team of six radiographers
Financial scope
No budget responsibility

Mandate

Lead general and emergency radiography shifts and help reduce waits for outpatient imaging.

Outcomes

  • Led emergency radiography shifts in a department handling about 140,000 examinations a year.
  • Helped redesign outpatient booking, reducing the plain-film wait from three weeks to five days.
  • Trained eleven newly qualified radiographers in emergency and theatre imaging.

Decisions in context

Like many young Australian health professionals of my generation, I went to London on a two-year working visit. I joined a two-hospital trust in outer London as a senior radiographer, leading shift teams of six in a department that performed about 140,000 examinations a year. The scale was new to me, and so was the way the English system counted waiting. Lists were measured, published and managed with great care, sometimes more care than the patients on them. I worked with the department's managers to redesign outpatient booking so that most plain films were done within five days rather than three weeks, which taught me that much of a patient's wait lies in handoffs rather than in clinical capacity. I also trained eleven newly qualified radiographers. When Kinnabar offered me the management of its imaging department at the end of 1999, I came home.

Reason for the move

Returned to Australia to manage the imaging department where I had started.

CHAPTER 7 · Jan 1994 — Nov 1997

Radiographer

Kinnabar District Health Service

Sector
Public hospital diagnostic imaging
Ownership
State public health service
Company scale
Not applicable to the role
Employees
About 30 in the imaging department at the time
Geography
The district's base hospital in central Queensland
Reporting to
Chief radiographer
Team
Individual contributor; supervised student radiographers on placement
Financial scope
No budget responsibility

Mandate

Provide general, emergency and theatre radiography, including a share of the after-hours on-call roster.

Outcomes

  • Covered general, emergency, theatre and mobile radiography, including one in four after-hours on-call nights.
  • Supervised student radiographers on clinical placement from 1996.
  • Joined the base hospital's first CT team when the scanner was commissioned in 1995.

Decisions in context

I started work in January 1994, two months after graduating, as a radiographer at the base hospital of a large central Queensland district. The department had about thirty staff, and junior radiographers took their share of after-hours on call, which in a regional hospital means road trauma, farm accidents and theatre cases at any hour, often alone. Eight months into the job, a film processor failed in the early morning while a trauma patient waited, and a senior colleague talked me through the repair by telephone. That night taught me how much clinical care depends on systems nobody notices until they fail. I joined the hospital's first CT team in 1995 and began supervising students on placement in 1996. I left at the end of 1997 to work in London, wanting to see how a much larger system handled the same problems.

Reason for the move

Took a two-year senior radiographer post in London to broaden my experience.

What I am looking for next

I intend to stay at Kelvarra for at least the next three years. The hospital-in-the-home service, our next round of insurer negotiations and the replacement of our patient administration system all need steady operating leadership, and I want to see them through. If I were later to consider an executive move, it would be to the chief executive role of a regional or mid-sized health or care organisation, public or not-for-profit, where the operating model is the strategy: a regional public health service, a not-for-profit hospital or aged-care group, or a community health provider with several funders. I would look for a board that wants operating evidence brought to it early and in plain language, a clinical leadership that shares responsibility for governance, and a funding model complicated enough to need someone who has sat on both sides of public and private care.

My nearer chapter is a non-executive one. I would like one board seat at an organisation that does not compete with or pay Kelvarra, where I can learn the director's role from the other side of the table.