Amelia Campbell / Chief Product Officer
Perspectives from a life in leadership.
The latest essay
Retailers show store stock on every product page because the data exists. A figure the store cannot stand behind is not a service to the customer but a promise someone else will break, so the claim should be rationed and earned back store by store.
Read the essayRetailers show store stock on every product page because the data exists. A figure the store cannot stand behind is not a service to the customer but a promise someone else will break, so the claim should be rationed and earned back store by store.
Retailers launching resale usually begin with the storefront. The harder and more valuable work is a shared vocabulary for condition, written once in every language the business sells in, that graders, customers and designers can all use.
Personalisation is usually judged by what it adds to the basket. I judge it by whether a good store associate could say the same thing to the customer's face and explain why. Anything that fails that test is a dark pattern, however clever the model behind it.