Mina VelzuniChief Product Officer · Essays & perspective

Mina Velzuni / Chief Product Officer

Look at the people around the finished object

Perspectives from a life in leadership.

The archive.

Collaborative creation and product authority

  1. Collaborative creation and product authority5 min read

    An invitation to contribute is not permission to finish the family book

    A shared editor can give everyone controls while leaving nobody sure whose decision is final. Collaboration needs an understandable account of authority.

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Product previews and informed approval

  1. Product previews and informed approval5 min read

    A convincing mock-up can hide the choice the customer still needs to make

    The room scene made our wall print look finished. It also made an unexamined crop feel settled. A preview should reveal consequential choices before asking for approval.

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Recipient experience and optional digital services

  1. Recipient experience and optional digital services5 min read

    Receiving a gift should not make someone the next account to acquire

    The buyer chose an online creation service. The recipient chose neither the service nor its growth plan. Our product had to recognise that difference.

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