Mira Norzethi / Chief Strategy Officer
Perspectives from a life in leadership.
The latest essay
Customer overlap does not settle strategic fit when a new revenue stream changes the incentive behind professional judgement. The proposed relationship needs to be examined before the forecast becomes the argument.
Read the essayCustomer overlap does not settle strategic fit when a new revenue stream changes the incentive behind professional judgement. The proposed relationship needs to be examined before the forecast becomes the argument.
A larger fee can carry an outcome promise the supplier does not control. The strategic comparison must examine the condition, the professional incentive and the responsibilities that remain with other parties.
Existing records can suggest a useful product without establishing the scope in which they may be used. Strategy needs to distinguish possession, permission, analytical suitability and an actual commercial result.