Chief Executive Officer / India
Examine what the company must carry after approval
I lead a regional enclosure manufacturer by making the obligations behind expansion, product breadth and customer dependence visible before we commit the company.
01
Put the ownership costs beside the purchase price
The proposed coating-business acquisition had a ₹58 crore price and a further ₹7.4 crore estimated remediation and integration requirement. We spent ₹42 lakh on due diligence before declining it. The method is to examine what the company must fund after ownership, including the work required before the acquired capacity becomes useful. A lower purchase price would not automatically remove those obligations. I compare the complete proposal with an internal alternative and the choices each leaves available to management. Our ₹9.8 crore internal expansion was approved, but its expected returns remain forecasts; declining a larger transaction did not itself create a realised return. The board should see the money already spent, the credible case for proceeding and the conditions under which the alternative might also disappoint. That makes refusal a commercial decision rather than a claim of effortless prudence.
02
Judge a product family after its continuing support burden
We reviewed a 96-variant custom-cover family and found seventeen consistently negative contribution variants. The wider commercial review showed that the family was poorly differentiated and difficult to support economically. We withdrew it, accepting ₹12.4 crore historical annual revenue loss and ₹1.3 crore transition expense. Fourteen employees were redeployed. This was not a claim that every variant had the same margin or that stopping sales immediately produced equivalent cash savings. The method examines the family-level obligation, the customers still relying on it and the people whose work changes. I want the exit plan funded before the catalogue changes. A smaller range may be a better business, but only if management accounts for residual commitments and explains the actual economics rather than treating lost revenue as evidence of a more profitable future by itself.
03
Value the capacity left outside a major customer's request
A customer proposed ₹32 crore over three years in a non-binding discussion, conditional on exclusive use of a defined production cell. Commercial colleagues valued the apparent certainty; operations and finance questioned what the exclusivity would prevent us from doing. We rejected that structure and agreed ₹18 crore of non-exclusive orders over two years. That amount is an order commitment, not revenue already recognised or profit earned. The method asks which decisions the company gives up alongside the volume it gains. A dedicated arrangement can be sensible when its terms pay for the obligation, but an indicative forecast should not be treated as the same evidence as a binding order. I want the board to understand the reservation, the downside if demand changes and the other customers the business would no longer be free to serve.
04
Describe continuity through the commitments actually recovered
Flood disruption affected a 37-order cohort across our two-site production system. We spent ₹2.6 crore on recovery and delivered twenty-one orders within their original dates; sixteen required revised dates agreed with customers. The method begins with the work that can genuinely move, including tooling, material and trained people, rather than a nominal spare-capacity figure. Technical and quality teams retain assessment and release authority after any transfer. A recovery plan is useful when it explains which commitments can be met and which need renegotiation. It should not turn expenditure into a claim of uninterrupted service or imply that every future disruption is covered. I want the residual delay and the cost of the chosen route visible together, so the next investment decision starts from the actual limitations of the operating system.
A leadership conviction
An expansion proposal should explain what the company will have to carry after the announcement. Purchase price, catalogue breadth and a large customer's promise can each conceal an obligation that lasts longer than the excitement of winning it. I want the board to see those obligations while we still have a choice.
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