Bina QeznoriChief Human Resources Officer · Essays & perspective

Chief Human Resources Officer India

The employment arrangement needed a fuller creative account

People function through three heads
16 staff
₹1.9 crore FY 27 expense; separate ₹72 lakh development programme
Graphic art, coordination and people leadership
27 years
Career from July 1999; CHRO from June 2021
Provisional first-board allowance
22 days
No statutory seat; preparation and employer consent remain

Decisions & consequences

01

Creating a senior craft route without inventing supervisory jobs

In 2022 we reviewed the next appointments of eighteen experienced artists. Eleven wanted to deepen their specialist work; seven wanted management responsibility. Our existing promotion framework gave the clearest pay progression to people taking reports. I had approved that framework as a consistent way to describe seniority. The review showed its consequence: we were asking some capable artists to move away from the work in which their contribution was strongest simply to make further advancement legible to HR.

Several production managers defended the existing route. They carried staffing and appraisal duties and wanted that responsibility recognised. Finance was concerned that an additional path would create titles and expense without a clearer account of value. I agreed that a specialist route needed demanding evidence, not just a different name. Rukmini Tezqami and the relevant creative leaders defined the kinds of contribution they needed from senior practitioners, including difficult craft work and development of colleagues. They retained the judgement about artistic readiness; HR examined scope, pay and how appointments would be reviewed.

The redesign cost ₹18 lakh. Eight of the eleven specialist candidates received appointments, while three needed further evidence against the defined expectations. Four of the seven management candidates entered suitable management roles; three had no suitable opening at that point. These were different reasons for an unfinished next step, and we explained them separately. The resulting arrangements added ₹36 lakh annual pay expense. Existing managers' pay was not cut to fund the new path, and no supervisory position was invented merely to justify an increase.

The decision gave the studio a broader account of advancement, but it did not prove higher retention or better creative output. Some managers remained concerned about comparisons between the two paths, and artists still needed to understand how specialist expectations would develop over time. We accepted that continuing work instead of announcing the framework as a finished solution. I would involve senior practitioners earlier in a future redesign. The original weakness was not that management responsibility had been valued; it was that my process had treated it as the only clear language for a more substantial contribution.

02

Recording the work even where public credit remained restricted

A 2023 review covered ninety-six distinct employee contributors across six completed client projects. Each person in this reviewed group was assigned to one of those six projects for the purpose of the account. Some colleagues wanted public credit they could point to when explaining their professional experience. Production leaders could verify the work, but our right to state it publicly depended on the actual client arrangements. An internal appraisal record and a public credit were different things.

Commercial colleagues preferred a single cautious response: avoid public attribution unless the client had already supplied it. That reduced the risk of an unauthorised statement but left employees uncertain about what the company itself recognised. Some artists wanted the studio to publish names immediately because the work had been completed. I asked that neither convenience settle the question. Production verified each contribution, while commercial and legal owners examined the agreed credit proposals with the relevant clients. We did not treat participation in a project as sole authorship or permission to publish its underlying material.

Four clients permitted the agreed public credits, covering sixty-four people. Two projects covering thirty-two people remained outside public credit at the review date. All ninety-six received verified internal contribution records through an authorised process. The review cost ₹14 lakh. The internal records could support the company's own development and appraisal discussions; they were not presented as a licence for an employee to share confidential work or claim an unrestricted portfolio right. The actual agreements and any later permission remained matters for the appropriate owners.

The result disappointed colleagues who had hoped for immediate public evidence from all six projects. I did not describe the internal record as an equivalent substitute. It answered a different need: the employer should be able to explain the contribution it had asked someone to make, even when the public account remained limited. Commercial teams also had to spend time on a question they had previously treated as secondary to delivery.

I would raise credit arrangements earlier in future project discussions, while retaining the client's legitimate conditions and the shared nature of creative work. A studio should neither promise recognition it cannot authorise nor allow the absence of public credit to erase an employee's contribution inside the organisation. This case changed the way we documented that distinction; it did not establish a universal legal entitlement or resolve every artist's professional frustration.

03

Keeping creative review demanding without making appraisal public

During 2024 we examined review practices across nine production groups involving 120 artists. The meetings existed to improve work in progress: sequences needed criticism, revisions needed explanation and creative leaders had to make decisions. Some meetings also carried personal judgements about an employee's commitment or broader performance. I wanted to distinguish those purposes without turning a useful creative review into a place where nobody could challenge the work.

Several experienced creative leads worried that HR would introduce a script that made direct feedback impossible. They argued that animation is collaborative and that people learn by seeing difficult work discussed openly. I accepted that argument. I did not propose moving every criticism into a private meeting. I asked Rukmini and the leads to describe what information the group needed to improve the sequence, and what belonged in a separate employment conversation with the person concerned. Specific conduct or employment concerns followed the relevant authorised process and advice; this programme was not a public finding about individual cases.

We spent ₹23 lakh on manager preparation, facilitated practice and follow-up over twelve weeks. Creative reviews retained direct comments on work, the reasoning behind requested changes and the responsible decision-maker. Personal appraisal discussions were handled separately. At the review date, six groups consistently used the agreed practice while three still needed attention. We did not round that account into full adoption or interpret attendance at preparation sessions as evidence that the practice had changed.

The revised approach required more from managers. A lead could no longer use one crowded production meeting to settle both the creative question and an employee's wider performance discussion. Some conversations had to happen twice, for different purposes and audiences. We accepted that cost. We also retained demanding standards for the work; a respectful process does not mean every sequence is acceptable or every revision request is negotiable.

I would not claim that the programme improved trust, reduced grievances or raised output without evidence for those outcomes. The visible result was a clearer distinction in six groups and unfinished implementation in three. For a people leader, the judgement was to protect the purpose of creative review while refusing the idea that public employment criticism was necessary to preserve artistic seriousness. I would involve leads in defining that boundary from the start again, because a rule imposed without understanding the meeting could damage the work it intended to support.

04

Making the releasing manager explain an internal-transfer refusal

In 2025 fourteen employees requested moves to openings in other teams. Nine requests had already been approved, while five were blocked by the managers expected to release the people. Our mobility policy described how to apply and how the receiving team would assess fit. It said much less about how a current manager's objection should be resolved. The result was a practical veto whose duration and rationale were difficult for the employee to examine.

The releasing managers had real commitments. They argued that a colleague's departure would affect client work already scheduled, and that hiring a replacement did not instantly reproduce the person's knowledge. I did not dismiss those concerns or tell the receiving teams that every applicant must move. I asked production leaders to explain the actual delivery consequence and the options for managing it. HR and the receiving managers separately examined role fit. Those questions needed their own answers rather than a single indefinite refusal.

Three of the five disputed requests reached agreed release dates after review. The other two remained unresolved on role fit. The nine previously approved requests stayed in their original category; we did not count them as new achievements of the intervention. Releasing the three colleagues required ₹22 lakh interim-cover expense and a one-week delivery adjustment agreed through the production and commercial owners. HR did not unilaterally change a client commitment or declare the delay commercially harmless.

Some managers felt that the enterprise was rewarding the receiving team while leaving them to absorb disruption. We therefore kept the cover and timetable costs visible at enterprise level. The receiving opportunity could be worthwhile and still impose a real cost elsewhere. The point was to make that trade-off decidable, not to make one team's concern disappear because the company wanted to advertise internal careers. The two open cases also remained visible, without treating an unresolved fit question as a lack of loyalty by the applicants.

I would now design the release process alongside the application process. A job board can display opportunities that employees cannot actually use if nobody owns the hardest conversation. This review produced three agreed release plans, not a claim that all fourteen moves were completed or that retention improved. The useful change was an accountable decision about movement, with both the employee's career and the enterprise's delivery obligations in the same account.

Discuss a leadership challenge