Gurmeet QorzaniChief Strategy Officer · Essays & perspective
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Depot economics and strategic comparison6 min read

Distance belongs in the depot decision before rent becomes the answer

A lower property cost can coexist with a more expensive service route. The strategic comparison must retain the higher initial commitment and the limits of its assumptions.

I started the depot discussion with the rent because it was visible, comparable and easy to explain. One option cost ₹72 lakh annually; the closer alternative cost ₹112 lakh. The peripheral site appeared to demonstrate financial restraint before we had examined the movements it would require. Operations challenged that framing. Our depot was not simply a property to occupy. It was part of the service through which temporary offices and welfare cabins reached project sites, returned and became available for another use. Distance therefore belonged inside the comparison, not in a later operating discussion after the preferred location had already acquired management support.

The property sponsor had good reasons to favour the peripheral option. Its initial fit-out requirement was smaller, and lower fixed rent can preserve room when demand disappoints. I do not regard the original preference as irrational. My error was allowing one attractive line to carry more of the recommendation than its meaning justified. The board needed to consider the pattern of service activity and the cash commitment around it. A location that looks inexpensive as a property may be costly for the particular network it must support. The opposite can also be true if a supposed transport advantage does not materialise. The comparison had to keep both possibilities open.

The service travels beyond the property boundary

Under the stated planning assumptions, annual transport and handling were ₹128 lakh at the peripheral option and ₹69 lakh at the closer one. Adding the respective rents produced recurring subtotals of ₹200 lakh and ₹181 lakh. Those were bounded cost accounts, not complete valuations of the sites or the business. They did not include every operating expense, financing consequence, tax effect or accounting treatment. Sajid and the relevant owners retained the fuller financial work. The strategic purpose of the comparison was to expose a relationship my initial property ranking had omitted, so the next decision could be made with that dependency visible.

The transport estimate required an explanation of the assumed work pattern. A single distance from a depot to a regional centre would not describe every delivery, collection or return. Operations had to examine the locations and movements relevant to the proposed service. My team could organise the comparison and challenge its meaning, but it could not establish actual journeys by choosing a convenient average. That boundary matters because a model can look more rigorous when it contains detailed figures while still resting on a weak account of what the business will do. The numbers should make the assumptions easier to question, not provide a reason to stop asking.

The location decision also involved conditions outside this simplified cost account. Site suitability, permissions, technical preparation and the arrangements for delivery belonged to qualified operating and professional owners. A favourable recurring subtotal did not approve those matters. Nor did a shorter assumed route prove a safety benefit or a reduction in every kind of service delay. I wanted the recommendation to remain specific about what the comparison established. It identified a potentially different economic order under the stated conditions. It did not allow strategy to borrow authority over every practical question that would determine whether the depot could serve the enterprise as proposed.

A higher first year can still be a considered choice

Fit-out changed the immediate cash picture. The peripheral assumption was ₹45 lakh; the closer site's was ₹88 lakh. Adding those amounts to the compared recurring costs produced first-year subtotals of ₹245 lakh and ₹269 lakh. The closer route was therefore ₹24 lakh higher in that first-year account. I did not want that fact hidden behind the ₹19 lakh recurring difference. The company would have to carry the larger initial commitment before any later pattern could make the recurring assumption relevant. Treating one favourable annual comparison as though it improved every period would simply replace my original narrow argument with another.

We spent ₹38 lakh on the option review, separately from those site subtotals. That expenditure was real within the fictional case and belonged in the programme account. It did not make either option automatically worth pursuing. Review can clarify a decision without determining it, and its cost should not create pressure to endorse the most elaborate proposal merely to justify having investigated it. I revised my recommendation toward the closer location, with the initial burden and the model's boundaries stated. Authorised decision-makers approved that route. My role was to make and explain the strategic recommendation, not to give myself capital authority through the paper.

Choosing the closer site gave up lower rent and a smaller first-year requirement. The rationale depended on a service pattern that still needed to be delivered and reviewed. If the pattern changed materially, the recurring comparison could change too. That was not a reason to avoid any commitment; investment decisions often require acting with incomplete knowledge. It was a reason to identify what would make the chosen account less persuasive and who would monitor those conditions. A board should hear the argument for proceeding alongside the circumstances that could challenge it, rather than receive uncertainty only after a result falls short of the original expectation.

The model must remain a model

This case does not report that the ₹69 lakh transport assumption was achieved or that the annual difference became cash savings. It also does not present the two first-year subtotals as a complete investment-return calculation. Their usefulness lies in the decision they helped frame. We were comparing a lower property line with a different pattern of service costs and initial preparation. The approved choice had trade-offs in time and cash. Preserving those distinctions makes the leadership account less conclusive than a simple cost-reduction story, but more faithful to the stage and evidence on which the recommendation was made.

There is a particular temptation in strategy work to describe the quality of a decision through the outcome hoped for when it was approved. A depot chosen for more favourable recurring economics can later be remembered as a saving before the operating account has tested the assumption. I want the forecast, authorised commitment and observed result kept separate. That separation allows leadership to examine whether the reasoning was sound, whether execution followed the plan and whether the environment changed. Without it, every difficult result becomes an argument about who promised what, while the original decision loses the detail needed to learn from it.

The experience changed the order in which I ask for a depot proposition. I now want the service pattern alongside the property options from the beginning, including the cost of preparing and supporting each route. That does not mean insisting on a vast model before discussing a location. It means preventing an easily compared rent from becoming the answer while the larger service remains implicit. Colleagues can then debate the assumptions openly and identify the professional questions that require further work. The recommendation should become clearer as the account develops, rather than harder to change because one attractive site has already been presented as the disciplined choice.

For a board overseeing an asset-backed service, the wider question is what lies outside the boundary of the number management first presents. Rent, purchase price or fleet count may each be accurate and still incomplete as an account of the commitment. Directors can ask how the enterprise will use the asset, what costs follow that use and which conditions remain untested. They need not manage individual movements to understand why the location matters. My depot recommendation improved when operations made the service visible. The lesson is to keep that service in the strategic account, with the higher first year and the unfinished evidence still part of the choice.