Chief Data Officer
Velqenri Industrial Spools
- Sector
- Reusable polymer spools for industrial cordage
- Ownership
- Founders 55%; industrial investor 35%; employees 10%; no personal equity
- Company scale
- ₹102 crore revenue;₹8.2 crore operating profit FY 2025–26
- Employees
- 217 in March 2026
- Geography
- Hubballi manufacturing and Indian industrial customers
- Reporting to
- CEO Geeta Qernvashi
- Team
- Fourteen data colleagues through two leads
- Financial scope
- ₹3.1 crore annual data expense;₹1.2 crore separately approved capital
Mandate
Keep enterprise reporting and model evidence aligned with business meaning
Outcomes
- Held a prototype using information unavailable at prediction time
- Reconciled overlapping regional customer populations
- Made record level and decision time explicit in management reviews
Decisions in context
I lead fourteen colleagues through two leads with ₹3.1 crore annual expense and ₹1.2 crore separately approved capital. The remit concerns data evidence across commercial and operating decisions, not ownership of every action informed by it. Finance retains statutory reporting, and operations retains commitments and execution. I ask the team to explain the population, the time of availability and the entity being counted before a result is used to support a recommendation. The role also requires me to communicate uncertainty without making the review impossible to act upon. I have no equity or statutory appointment; invited board presentations are executive exposure. My responsibility is to bring a defensible account and an appropriate next decision to the CEO, including when a correction makes a result less impressive than the one previously presented.
Reason for the move
Current role; considering industrial data leadership and a compatible first outside board contribution
Head of Analytics
Velqenri Industrial Spools
- Sector
- Industrial polymer spools
- Ownership
- Founder-controlled private enterprise
- Company scale
- ₹76 crore annual revenue at period end
- Employees
- 183 at period end
- Geography
- Hubballi and Indian commercial regions
- Reporting to
- Chief Financial Officer
- Team
- Eleven analytics colleagues through two team leads
- Financial scope
- ₹2.4 crore annual expense and ₹80 lakh approved programme capital
Mandate
Connect management reporting to a clear business interpretation
Outcomes
- Corrected an order amount inflated by shipment-level rows
- Separated analytical error from invoicing and cash events
- Introduced population reconciliation in important report reviews
Decisions in context
I led eleven colleagues within ₹2.4 crore annual expense and ₹80 lakh approved programme capital. The 2018 extract exposed a weakness in my own review:the query ran and the presentation looked coherent, but an order amount had been repeated across shipment rows. I withdrew the affected account and worked with finance and commercial owners on the correction. That experience changed how I explained data quality to management. The issue was not only missing or invalid values; valid records could be combined in a way that answered a different question. I began requiring an account of the unit of observation alongside important totals. The CDO appointment followed as the business needed that discipline across reporting and proposed models, with a direct route to enterprise leadership when an attractive result needed to be challenged.
Reason for the move
Promoted to enterprise data leadership
Data Integration Manager
Velqenri Industrial Spools
- Sector
- Industrial spool manufacturing
- Ownership
- Privately held founder business
- Company scale
- ₹48 crore annual revenue at period end
- Employees
- 136 at period end
- Geography
- Hubballi production and regional sales
- Reporting to
- Head of Business Systems
- Team
- Eight reporting and integration colleagues
- Financial scope
- ₹1.5 crore annual team expense
Mandate
Connect business records while preserving their original purpose and ownership
Outcomes
- Documented relationships between orders and operating detail
- Worked with business owners on report definitions
- Learned the continuing consequence of an internal reporting account
Decisions in context
Eight colleagues supported reporting across systems within ₹1.5 crore annual expense. Joining the manufacturer changed the relationship between a delivered report and the decision made from it. I could ask the operating owner what happened after a number was presented, and the answer sometimes exposed a definition we had left implicit. Orders, invoices and shipments shared identifiers but served different purposes. I learned to map those relationships with the people creating the records instead of assuming that a successful technical match completed the work. My team supported the analysis while business owners retained approval of the relevant interpretation. That experience prepared me for analytics leadership, although the later inflated extract showed that recognising a principle was not enough unless I applied it consistently in my own review.
Reason for the move
Promoted to lead management analytics
Reporting Lead
Terqenvi Analytical Services
- Sector
- Business reporting and analytical services
- Ownership
- Private partner-owned enterprise
- Company scale
- ₹22 crore annual revenue at departure
- Employees
- 81 at departure
- Geography
- Karnataka industrial client assignments
- Reporting to
- Analytics Director
- Team
- Seven reporting analysts
- Financial scope
- ₹84 lakh annual team expense; client investments retained by clients
Mandate
Coordinate analytical delivery and explain source relationships
Outcomes
- Recorded the purpose of client source datasets
- Reviewed totals against defined record populations
- Coordinated analysts without assuming client decision authority
Decisions in context
I coordinated seven analysts with ₹84 lakh annual team expense. Clients often wanted a single view assembled from records created by different functions. We could connect the identifiers and produce an answer quickly, but the meaning of a joined row was not always obvious to the receiving manager. I began documenting which source represented an order, an event or an organisational relationship. The habit helped analysts ask better questions, but deadlines still encouraged compact outputs that omitted important qualifications. Clients retained their own investment and operating authority. I moved into manufacturing because I wanted responsibility for the account after delivery, including the opportunity to learn whether its interpretation survived contact with the business process. That change widened my attention from producing the requested table to understanding the decision it was meant to inform.
Reason for the move
Joined Velqenri to lead internal data integration
Statistical Analyst
Terqenvi Analytical Services
- Sector
- Commercial statistical reporting
- Ownership
- Privately owned analytical partnership
- Company scale
- ₹8 crore annual revenue at period end
- Employees
- 34 at period end
- Geography
- Hubballi and regional business clients
- Reporting to
- Senior Analyst
- Team
- Individual contributor in a six-person analytical team
- Financial scope
- No independent budget or client commitment authority
Mandate
Prepare reviewed tabulations from client business records
Outcomes
- Checked source counts before preparing summaries
- Learned to distinguish records from business entities
- Developed a habit of asking what a total described
Decisions in context
I joined after statistics studies and worked within a six-person team without direct reports or independent spending authority. My early tasks involved tabulation and checking whether the delivered columns matched the request. Senior colleagues reviewed the analysis and held client responsibilities. I initially treated a clean calculation as the main sign that the work was sound. Questions from clients gradually showed that the same records could support different totals depending on the entity and period being described. I learned to record those definitions and ask for clarification when a requested summary was ambiguous. The role did not give me authority to decide a client's business response, but it gave me the foundation for later reporting leadership:before explaining why a number matters, I should be able to explain what it counts.
Reason for the move
Promoted to coordinate reporting analysts and delivery
What I am looking for next
I would consider an industrial CDO appointment where the executive team wants management information to remain intelligible as systems and analytical methods become more complex. The mandate should provide access to record owners and the authority to hold a misleading account before it becomes a business commitment. I would want a clear separation between data evidence and the operating, financial or technical decisions it supports. A first outside board contribution could concern the reliability of management interpretation and the limits of proposed analytical tools. I have no statutory service and would complete further preparation and relationship assessment before accepting. Twenty-four proposed annual days must allow for induction, preparation, travel and unexpected demands rather than only scheduled meetings. I would seek an experienced chair who welcomes a question about the unit or timing behind a result without asking an outside director to become the company's query author. The role must also protect restricted customer and operating information belonging to my current employer.