Start with the board's question, not our screens

If you are a chair, a nomination committee member or a search adviser, tell me first what question the board is trying to answer: marketing effectiveness, customer data, pricing discipline or something else. Then describe the company's ownership, its main customers and the committee you have in mind. I will check that description against Xiaruntang's advertisers, agencies and property partners before we speak at length, and I may need to decline quickly if a conflict appears. Please do not send board papers, customer data or campaign results in a first message. If the conversation develops, we can agree how confidential material should be shared. I cannot discuss advertising bookings, rates or audience data for Xiaruntang through this route; those enquiries belong with our commercial team. Requests to speak at advertising-industry events are not something I am taking on at present.