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Farid QernashiChief Executive Officer

Farid Qernashi · Chief Executive Officer · India

Taking responsibility beyond the factory schedule

Apr 2021 — Present

Chief Executive Officer and Executive Director

Dalqethi Workshop Systems

Sector
Industrial workbenches, storage cabinets and workshop furniture
Ownership
Founder family 55%; industrial investor 35%; employee shareholders 10%
Company scale
₹116 crore revenue; ₹8.9 crore operating profit FY 2025–26
Employees
270 in March 2026
Geography
Nagpur manufacturing site with regional distribution
Reporting to
Non-executive chair Uma Selvqani
Team
Six executive direct reports; responsibility across the 270-person enterprise
Financial scope
Enterprise profit responsibility; ₹9.6 crore board-approved annual capital envelope

Mandate

Unify commercial commitments, operating support and capital choices under accountable enterprise leadership

Outcomes

  • Reconciled delivery expectations across a thirty-eight-order cohort
  • Selected a funded one-region support model over an unsupported wider launch
  • Recommended a smaller distribution after reviewing committed cash needs

Decisions in context

The CEO appointment and executive statutory seat began together in April 2021. I lead six executive reports and carry enterprise profit responsibility within a ₹9.6 crore board-approved annual capital envelope. My work joins decisions that individual functions cannot settle alone: who may promise a delivery, what support a new region requires and how owner expectations fit existing cash commitments. The cases include costs and revised commitments that I had to explain to the board. I have no personal equity, but my executive office is a direct relationship with the company and does not represent independent status. The chair leads board oversight, the CFO owns financial controls and technical teams retain product-release authority. I want the leadership record to show how I used delegated authority and accepted challenge, including when I changed an informal practice I had previously supported.

Reason for the move

Current role; open to a manufacturing CEO mandate or compatible outside oversight contribution

Concurrent appointment

The executive statutory board appointment began with the CEO role in April 2021 and continues concurrently; it is one directorship.

Apr 2015 — Mar 2021

Chief Operating Officer

Dalqethi Workshop Systems

Sector
Workshop equipment manufacturing and service
Ownership
Founder-controlled private enterprise with minority investment and employee holdings
Company scale
₹78 crore at period end
Employees
218 at period end
Geography
Nagpur site serving regional industrial customers
Reporting to
Chief Executive Officer
Team
190 operating employees through five functional heads
Financial scope
₹44 crore annual operating expense; separate ₹4.8 crore approved capital allocation

Mandate

Coordinate production, supply, installation support and service delivery

Outcomes

  • Connected production plans with installation and service requirements
  • Brought operating commitments into commercial reviews
  • Developed functional leadership across the manufacturing system

Decisions in context

I led 190 operating employees through five functional heads, with ₹44 crore annual operating expense and a separate ₹4.8 crore capital allocation. The work extended beyond the factory to supply, installation coordination and service. I learned how a commercial decision could create obligations long after a unit left the plant. I also continued to resolve priority requests informally when senior relationships were involved. That sometimes helped an individual order while making the effect on others difficult to see. The later delivery review required me to acknowledge this practice rather than blame the scheduling team for its consequences. As COO I could explain the operating trade-off, but enterprise authority still sat with the chief executive. Promotion to CEO changed my responsibility for the system through which those trade-offs were decided and for how the board understood them.

Reason for the move

Promoted to CEO and appointed executive statutory director

Apr 2008 — Mar 2015

Business Unit Manager

Dalqethi Workshop Systems

Sector
Modular workshop furniture business unit
Ownership
Privately held by the founder family
Company scale
₹28 crore unit revenue at period end
Employees
85 within the unit at period end
Geography
Nagpur with western and central regional customers
Reporting to
Managing Director
Team
Eighty-five employees through four managers
Financial scope
₹28 crore annual unit revenue responsibility; ₹2.2 crore approved capital scope

Mandate

Connect workshop-furniture sales, manufacture and customer support

Outcomes

  • Added service requirements to unit planning
  • Compared customer commitments with production and delivery capability
  • Developed managers responsible for commercial and operating handoffs

Decisions in context

The move to Dalqethi gave me responsibility for a unit's commercial result as well as its operating performance. By period end I led eighty-five employees through four managers, with ₹28 crore annual revenue responsibility and ₹2.2 crore approved capital scope. I began to see that a workshop-equipment sale included configuration questions, replacement components and support after delivery. Those obligations could be missed when the unit measured success mainly through shipments. I worked with commercial and service colleagues to make the handoff clearer and to bring continuing requirements into planning. The role did not authorise me to override technical suitability or financial controls. It required me to connect their consequences with the unit's offer. Promotion to COO widened that task across the company, where an apparent solution in one unit could consume resources needed by another.

Reason for the move

Promoted to coordinate operations across the enterprise

Apr 2000 — Mar 2008

Plant Manager

Velqarn Industrial Furniture

Sector
Industrial furniture and fabricated workshop fittings
Ownership
Private family-owned manufacturer
Company scale
₹24 crore at departure
Employees
103 at departure
Geography
Nagpur
Reporting to
Operations Director
Team
Seventy-five plant employees through three supervisors
Financial scope
₹6.4 crore annual plant expense

Mandate

Manage production priorities, resources and coordination with quality

Outcomes

  • Made displaced work visible when urgent orders changed priorities
  • Coordinated material and drawing readiness before scheduling
  • Developed supervisors to explain production constraints

Decisions in context

I managed seventy-five plant employees through three supervisors and controlled ₹6.4 crore annual plant expense. The appointment put me close to the cost of a priority change. An urgent customer request could require material, drawings and people to move together, and the work displaced by that decision did not disappear. I often relied on personal relationships to resolve conflicts quickly. The experience taught me both the usefulness and the limits of that approach. A manager could rescue an individual schedule without creating a reliable way for the business to understand what had been sacrificed. Quality retained its release responsibility, and I learned to distinguish a requested shipment date from authority to send the product. Moving into business-unit leadership let me participate earlier in the commercial decisions that created those pressures instead of encountering them only at the plant.

Reason for the move

Joined Dalqethi for wider business-unit responsibility

Jun 1994 — Mar 2000

Production Planner

Velqarn Industrial Furniture

Sector
Fabricated industrial furniture
Ownership
Privately held family enterprise
Company scale
₹9.8 crore at period end
Employees
48 at period end
Geography
Nagpur production works
Reporting to
Plant Manager
Team
Planning specialist alongside two scheduling colleagues; no direct reports
Financial scope
No independent expenditure authority; resource requests escalated to the plant manager

Mandate

Connect order requirements with material, drawing and production readiness

Outcomes

  • Identified missing inputs before jobs entered the schedule
  • Reported conflicting priorities to the plant manager
  • Maintained a clear record of requested and feasible dates

Decisions in context

I started after completing my production-engineering diploma and worked alongside two scheduling colleagues without direct reports or independent expenditure authority. The job required more than arranging dates in a plan. A customer order depended on available material, usable drawings and the sequence of work already promised. I learned to ask which assumptions accompanied an urgent request and whether the person making it understood the effect on another job. Resource requests went to the plant manager rather than becoming commitments I could approve myself. I also saw how a confident answer could travel to the customer faster than a qualification from the factory. That experience gave me a lasting interest in the route through which a company makes a promise. Promotion to plant manager added authority over resources and made me responsible for explaining the consequences of the schedule I had previously helped prepare.

Reason for the move

Promoted to plant leadership

What I am looking for next

I would consider a manufacturing chief-executive role where owners want a clear connection between delegated authority and the commitments made to customers, employees and suppliers. The mandate should define the board's expectations, the investment scope and the freedom to revise a proposal when its operating or cash implications become clearer. I would want to understand how shareholder involvement reaches management and whether exceptions are decided openly. I am also interested in a compatible outside board contribution, subject to further preparation, consent and conflict assessment. My current executive statutory seat is experience to examine, not proof of independence for another company. The prospective chair should explain where my operating experience complements the board and where specialist knowledge must come from other directors. I could contribute questions about delivery authority, service obligations and the cash behind a proposed decision. An outside role should allow me to challenge management's account without becoming a second chief executive or bringing restricted commercial information from my employer into another board's discussion.