- Sector
- Catalogue and distribution-data software for book publishers
- Ownership
- Brelqavi Publishing Systems 70%; Indian employee trust 30%
- Company scale
- ₹96 crore FY 2025–26 revenue
- Employees
- 230 in March 2026
- Geography
- Guwahati; Indian publishing customers and selected overseas markets
- Reporting to
- Chief Executive Officer
- Team
- 39 data colleagues through three heads
- Financial scope
- ₹10.8 crore annual operating expense; separate ₹2.4 crore platform programme
Mandate
Make the product's interpretation of publishing records explicit and defensible.
Outcomes
- Separated dispatch measures from evidenced reader sales
- Repaired catalogue groups without erasing distinct products
- Preserved issued snapshots alongside dated report revisions
Decisions in context
The CDO role connects data meaning with product investment and the commitments made to customers. I lead thirty-nine colleagues through three heads and work with the CEO and product head to decide where correction and new development belong in the programme. Operating expense and the separate platform investment have different approval arrangements. Neither gives me authority over a customer's publishing or accounting decisions. The cases on this site required me to revisit interpretations I had accepted and explain the cost of changing them. I present those choices to directors without holding a seat. My emphasis is on the question a report is being used to answer and the evidence needed to support that answer. I want the three heads to challenge an attractive simplification before it becomes the default account across the product.
Reason for the move
Current appointment; developing clearer evidence behind publishing-data products.
- Sector
- Publishing-data models and reporting software
- Ownership
- Private company; UK parent and Indian employee trust structure introduced during tenure
- Company scale
- ₹39–72 crore annual revenue during tenure
- Employees
- 108–184 during tenure
- Geography
- Guwahati with customer publishing and distribution teams
- Reporting to
- Chief Executive Officer
- Team
- 27 colleagues through two leads at departure
- Financial scope
- ₹6.9 crore annual function expense at departure
Mandate
Prioritise data-quality work alongside product development and customer interpretation.
Outcomes
- Connected correction proposals with their product consequences
- Retained source-owner review for ambiguous records
- Developed clearer accounts of what a report could establish
Decisions in context
Leading publishing data meant deciding which questions needed sustained work rather than treating every discrepancy as an isolated support request. I worked through two leads to connect data modelling, customer clarification and product planning. Some records could be corrected directly from their sources; others required a decision by the organisation that owned the meaning of the record. I wanted the distinction visible in both the work plan and the promised completion date. During this period the company's ownership moved into the current parent-and-trust structure. My employee-trust interest belongs in any later relationship assessment, but it did not confer board authority. The CDO appointment followed a wider responsibility for funding, product interpretation and communication with directors. It required me to explain why a more honest data account could be less convenient to present and more valuable to the customer.
Reason for the move
Promoted to CDO with broader investment and product-evidence responsibility.
- Sector
- Software models for catalogues and book distribution
- Ownership
- Founder-owned private software company during this appointment
- Company scale
- ₹12–39 crore annual revenue during tenure
- Employees
- 42–108 during tenure
- Geography
- Guwahati software team serving Indian publishing businesses
- Reporting to
- Product Director
- Team
- 13 data specialists at departure
- Financial scope
- ₹2.7 crore annual team expense at departure
Mandate
Represent differences in publishing records without disguising local assumptions as universal rules.
Outcomes
- Kept source events distinct from reporting interpretations
- Recorded unresolved associations for customer review
- Connected product fields with their intended commercial questions
Decisions in context
Moving into software broadened the consequences of a modelling choice. A shortcut that worked inside one distributor could misdescribe another customer's practice once it became a shared field or report. I led thirteen specialists by the end of the appointment and worked closely with product engineers to retain the original event and its interpretation separately. We asked what a user would reasonably infer from a label and what evidence the product actually possessed. The work needed patient conversations with publishing and distribution specialists because an apparently inconsistent record could reflect a real difference in process. I did not want the software to resolve those differences merely by making the table easier to query. Promotion brought responsibility for organising that judgement across a larger function and for choosing which corrections deserved investment alongside the next feature.
Reason for the move
Advanced to publishing-data leadership across modelling and quality work.
- Sector
- Book distribution and catalogue operations
- Ownership
- Privately owned regional distribution business
- Company scale
- ₹22–47 crore annual revenue during tenure
- Employees
- 76–132 during tenure
- Geography
- Guwahati and regional book-trading relationships
- Reporting to
- Operations Director
- Team
- Eight records and catalogue colleagues
- Financial scope
- ₹1.1 crore annual team expense at departure
Mandate
Keep recurring catalogue and stock-movement questions intelligible to commercial colleagues.
Outcomes
- Distinguished shared titles from orderable product identities
- Explained what movement summaries could and could not answer
- Preserved clarification records for repeated trading questions
Decisions in context
Leading the records group required me to make recurring questions easier to handle without flattening their meaning. I supervised eight colleagues who dealt with catalogue descriptions, movements and clarifications from trading partners. A familiar title might refer to a different edition, and a return could carry a reference that needed checking before it was associated with an earlier dispatch. I worked with the operations director to explain the practical consequence of those distinctions. The role also taught me to speak about data in terms a commercial colleague could use, rather than rely on a technical label to end the discussion. Joining Ruqneli gave me the opportunity to build those ideas into software. It also meant learning from other customers instead of assuming that the distribution process I knew supplied the correct model for everyone.
Reason for the move
Joined a software business to apply operating-data knowledge across customer settings.
- Sector
- Regional book-distribution services
- Ownership
- Privately owned trading and services company
- Company scale
- ₹8–22 crore annual revenue during tenure
- Employees
- 31–76 during tenure
- Geography
- Guwahati distribution office
- Reporting to
- Distribution Data Manager
- Team
- Analyst in a five-person records group
- Financial scope
- Records and reconciliation work under approved plans; no budget authority
Mandate
Maintain traceable records of catalogue items, dispatches and returns.
Outcomes
- Connected summary quantities with original movement records
- Raised ambiguous references for authorised clarification
- Learned the boundary between records work and commercial decisions
Decisions in context
I joined after completing statistics and began with records that were physically close to the movement of books. Dispatch notes, returns and catalogue sheets gave the same quantity different meanings depending on the question being asked. I worked under a data manager and had no authority to decide commercial terms or approve spending. My contribution was to maintain the account, identify a mismatch and ask the right person to resolve it while preserving the source. That work made me cautious about summaries that appeared more certain than their supporting records. A clean total could still combine unlike events. The promotion followed nearly seven years of developing that practical understanding and the ability to explain it to others. It gave me responsibility for a team whose work had to remain reliable even when the original clarification was no longer fresh in someone's memory.
Reason for the move
Promoted to lead catalogue and movement-data work.
What I am looking for next
I want my next data-leadership contribution to help a specialist software company make the meaning of its outputs easier to inspect. A broader role would interest me where product and commercial colleagues are willing to fund the work behind an honest answer, including source clarification and the preservation of unresolved states. I would want a clear remit over data models, quality investment and the relationship between reports and customer decisions. I would also consider a first outside board role after appropriate preparation, employer consent and a specific assessment of relationships and capacity. I have no statutory appointment at present. Within Ruqneli, my immediate priority is to develop the three heads' judgement so that they can challenge a misleading label or a convenient merge without waiting for my intervention. A future transition should leave that capability in the organisation. I am less interested in a larger data estate than in a role where the evidence can meaningfully improve the decisions made with it.