01
The subscription total and the people it does not yet count
I would open with a fictional headline about 7.8 million registered mobile-subscription records and ask the audience what it believes that number describes. The discussion would then introduce the 6.1 million meeting an internal ninety-day activity condition, distinguishing the two populations without turning either into unique people. Participants would examine how a familiar word such as reach can add a claim the underlying count does not establish. I would explore the sponsor’s desire for a portable headline and the data leader’s responsibility to keep the object and period attached to the result. The proposed session would use invented material, with no subscriber information or unpublished company results requested. It would not offer an official statistical definition or an interpretation of a reporting rule. Its purpose would be to help colleagues write a useful, concise account of a population while recognising where a different question requires additional evidence. No delivered event or audience history is claimed.