File sectionThe leadership journal
I revisit the portfolio classification I got wrong and examine how product breadth can coexist with a shared commercial dependency, without reducing the products to their purchasing route.
Read the essayI examine a two-market proposal whose sales model depended heavily on one distribution group, retaining the benefits of that route and the cost of preparing a smaller initial undertaking.
Read the essayI explore why early development activities and extensions of established medicines need a shared strategic discussion without being presented as equivalent portfolio positions.
Read the essay