Leela Mehta / Chief Marketing Officer
Perspectives from a life in leadership.
The latest essay
City gas companies describe growth in connections, a word that can mean a signed form, a pipe on a wall or a family cooking. Marketers should be paid, and boards informed, on the last of these.
Read the essayCity gas companies describe growth in connections, a word that can mean a signed form, a pipe on a wall or a family cooking. Marketers should be paid, and boards informed, on the last of these.
Utilities often treat safety communication as a compliance leaflet or a frightening advertisement. In a city new to piped gas it is the product's first lesson, best taught by a fitter in a kitchen and measured on the doorstep.
A discount persuades a factory owner to listen, not to convert. What converts an industrial cluster is a price formula the owner can check, a funded trial on his own furnace and a plain account of who receives gas first in a shortage.