Jing Wang / Chief Marketing Officer
Perspectives from a life in leadership.
The latest essay
The campaign against corruption in Chinese medicine did not end medical education. It showed how much of what the industry called academic promotion was buying access, and it gives companies a reason to fund teaching that doctors would attend without the meal.
Read the essayThe campaign against corruption in Chinese medicine did not end medical education. It showed how much of what the industry called academic promotion was buying access, and it gives companies a reason to fund teaching that doctors would attend without the meal.
Chinese companies treat a successful reimbursement negotiation as the end of a launch. For a specialist medicine it is closer to the start: the hard work is hospital listing, designated pharmacies and keeping patients on treatment.
Psoriasis biologics have made complete clearance a realistic hope, which is exactly why their marketing is tempted to promise it. Honest claims, including who does not respond, are better medicine and, over time, better business.