Which commercial judgement needs another perspective

A useful first approach would describe the commercial judgement your directors are trying to improve. Perhaps the company is entering new localities, reconsidering a service promise or finding that its channel reports and operating experience disagree. Please include the kind of service, the ownership context and the proposed board responsibilities, together with the expected meeting and preparation demands. There is no need to begin with customer lists or confidential campaign plans. I would first consider whether the question fits my experience and whether Selqavi's relationships create an overlap. My interest is in a non-executive contribution to the board's decisions, rather than accepting responsibility for your marketing delivery. The most helpful starting point is a concrete dilemma and the perspectives already represented around the table. That gives us a better basis for discussing fit, capacity and preparation than a broad request for someone to strengthen the brand.