Celeste LaurierChief Strategy Officer · Essays & perspective

Celeste Laurier / Chief Strategy Officer

Three letters on what a software acquirer owes sellers and customers

Perspectives from a life in leadership.

The latest essay

Divestiture and permanent ownership5 min read

A permanent owner should write down when it would sell

Buy-and-hold acquirers win founders with a promise never to sell. I argue that the promise becomes more credible, not less, when the owner publishes the narrow conditions under which it would break it, and that holding on to a business that needs a different owner is not loyalty.

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The archive.

Divestiture and permanent ownership

  1. Divestiture and permanent ownership5 min read

    A permanent owner should write down when it would sell

    Buy-and-hold acquirers win founders with a promise never to sell. I argue that the promise becomes more credible, not less, when the owner publishes the narrow conditions under which it would break it, and that holding on to a business that needs a different owner is not loyalty.

    Open essay

AI and services pricing

  1. AI and services pricing5 min read

    When AI shortens the conversion, stop selling the hours

    Vertical software businesses earn much of their implementation revenue from converting a customer's old records, and AI-assisted tools are cutting those hours sharply. I argue that sellers should move to fixed, published prices and give customers part of the saving, rather than quote yesterday's hours for today's work.

    Open essay

Public-sector revenue and procurement

  1. Public-sector revenue and procurement5 min read

    Government revenue is sticky until the buyer changes how it buys

    Acquirers prize public-sector software for its retention. I argue that retention tables understate the real risk, which sits in procurement decisions taken above the customer's head, and that buyers should underwrite the purchasing process rather than the renewal history.

    Open essay