Julian FalkChief Data Officer · Essays & perspective

Julian Falk · Chief Data Officer · Europe

Chapters from a rent survey to a listed landlord

CHAPTER 1 · Apr 2021 — Present

Chief Data Officer

Haselwerder Wohnen SE

Sector
Residential letting: about 196,400 rented flats with in-house caretaking and craft services
Ownership
Listed in Frankfurt since 2014; widely held, with no controlling shareholder
Company scale
€1.05 billion net cold rent in 2025; portfolio fair value €19.6 billion at December 2025
Employees
3,900, including 1,400 in the caretaking and craft-service subsidiary
Geography
Hanover headquarters; flats in Lower Saxony, Bremen, North Rhine-Westphalia, Saxony and Berlin
Reporting to
Chief Financial Officer, a member of the management board; presents to the management board and, by invitation, to the supervisory board's audit committee
Team
132 across data engineering, analytics, data governance, building records and data-protection operations; six direct reports
Financial scope
€17.5 million operating budget and about €6 million a year of data project spending; no authority over rents, capital works or valuations

Mandate

Bring rent, heating, building and tenant records under one governed structure, make the data behind tenant-facing decisions defensible, and prepare the company for EU sustainability reporting.

Outcomes

  • Replaced the comparison-flat selection behind 21,000 rent letters a year; consent without dispute rose from 81 to 93 per cent and actions for consent fell from about 640 to about 140 a year.
  • Reconciled heated living area in 1,240 buildings for the carbon-cost split; unresolved buildings fell to about 190 by the 2025 statements.
  • Built a €9.1 million condition model for the 1,840 buildings in the €460 million riser programme; 212 buildings brought forward and 165 deferred.
  • Deleted 3.4 million unneeded documents about former tenants and applicants; access requests answered in nine days instead of 31.
  • Added condition evidence to the valuers' data tape from 2023, with the share of buildings lacking evidence stated each year.

Decisions in context

When the chief financial officer created this role in April 2021, rent data, building records, heating data and tenant files lived in four parts of the company with four definitions of a flat. My mandate was to give them one structure and to make the data behind decisions that reach tenants defensible in a stairwell, a courtroom and an audit. I began by reopening the rent-increase selection I had designed myself in 2018. The carbon-cost law, the riser programme and a data inventory that found 4.1 million documents we should not have kept then set the order of work. I lead 132 people with six direct reports and a €17.5 million operating budget. I have no authority over rents, capital works or valuations; my influence runs through the evidence I put in front of those who do, including the supervisory board's audit committee twice a year.

Reason for the move

Current role. Not seeking an executive move; considering one supervisory board seat with the management board's consent.

CHAPTER 2 · Sept 2015 — Mar 2021

Head of Rent and Portfolio Analytics

Haselwerder Wohnen SE

Sector
Residential letting
Ownership
Listed in Frankfurt; widely held
Company scale
€640 million net cold rent in 2015, rising to €1.01 billion in 2020 after two acquisitions
Employees
2,600 in 2015, rising to 3,700 by 2020
Geography
Hanover headquarters; flats in Lower Saxony, Bremen and North Rhine-Westphalia, adding Saxony and Berlin from 2017
Reporting to
Head of Asset Management, with a functional line to the Chief Financial Officer for valuation data
Team
Grew from 9 to 34; four direct reports
Financial scope
€3.2 million team budget by 2020; prepared the data behind rent increases and the annual valuation of the whole portfolio, without approval authority

Mandate

Build a single rent roll and portfolio analysis for a landlord about to grow by a third through acquisitions.

Outcomes

  • Integrated the rent rolls and building records of 48,300 acquired flats from the 2017 and 2019 acquisitions within nine months of each completion.
  • Built the first complete valuation data tape, cutting valuers' data queries in the December cycle from about 1,900 to 310.
  • Automated comparison-flat selection for rent letters in 2018, a design I later had to correct.
  • Organised the company's contributions to rent-index surveys in 23 towns.

Decisions in context

I joined Haselwerder in September 2015 with a team of nine and a rent roll held in three systems. The company was about to buy 28,500 flats in Saxony and Berlin, and later 19,800 more, and my first task was to make sure we knew what we had bought: rents, lease dates, floor areas and the condition notes that sellers prefer not to volunteer. We integrated both acquisitions within nine months of completion. I also built the data tape our external valuers receive each December, which reduced their queries from about 1,900 to 310 a cycle. In 2018 my team automated the choice of comparison flats behind rent-increase letters. It worked as instructed and chose the highest eligible rents, and I did not question it hard enough while objection rates rose. That lesson came with me when I was appointed chief data officer in April 2021.

Reason for the move

Appointed chief data officer when the role was created.

CHAPTER 3 · Jul 2010 — Aug 2015

Head of Valuation Data and Market Research

Ostwall Pfandbriefbank AG

Sector
Commercial and residential property lending, refinanced largely through mortgage covered bonds
Ownership
Unlisted; owned by a group of regional savings and cooperative banks
Company scale
€29 billion loan book in 2015, of which €11 billion against residential portfolios
Employees
1,150
Geography
Hamburg headquarters; lending across Germany and in four neighbouring countries
Reporting to
Chief Valuer, head of the bank's property valuation department
Team
12; two direct reports
Financial scope
€1.4 million team budget; evidence supporting valuations of about €11 billion of residential collateral, without lending authority

Mandate

Give the valuation department independent evidence to test the rents, vacancies and repair assumptions in valuations of residential portfolios offered as loan collateral.

Outcomes

  • Built a database of 410,000 rent and transaction records used to test valuers' market-rent assumptions.
  • Introduced a comparison of valuation rents with borrowers' actual rent rolls for every portfolio loan above €50 million.
  • Flagged repair assumptions below observed spending in 14 portfolios, leading to lower loan amounts in six.
  • Completed a part-time certificate in property valuation in 2012.

Decisions in context

At Ostwall I moved from producing rent evidence to testing other people's use of it. The bank lent against residential portfolios worth billions and relied on valuations prepared for its own lending purposes, which German covered-bond practice expects to be prudent and sustainable rather than a snapshot of the market. My team of twelve built a database of 410,000 rent and transaction records and compared valuation rents with the rent rolls borrowers actually held. The most useful finding was about repairs. In fourteen portfolios the valuation assumed less spending than the owner was already incurring, and in six the bank lent less as a result. I studied valuation part-time and qualified in 2012, which let me argue with valuers on their own terms. I left because I wanted to sit with the owner, where the same evidence decides which buildings are repaired first.

Reason for the move

Wanted to work for an owner, where data decides what happens to buildings and tenants rather than only how much is lent against them.

CHAPTER 4 · Mar 2005 — Jun 2010

Head of Controlling and Service-Charge Data

Wohnungsbaugesellschaft Mittelweser mbH

Sector
Municipal housing: affordable rented flats and caretaking
Ownership
Wholly owned by a city in Lower Saxony
Company scale
€118 million revenue in 2009, of which €84 million net cold rent
Employees
260
Geography
One city and two neighbouring districts in Lower Saxony
Reporting to
Commercial Managing Director
Team
11; three direct reports
Financial scope
Annual heating and service-charge statements for 21,400 flats, recovering about €46 million a year of costs; €0.9 million team budget

Mandate

Make heating and service-charge statements arrive sooner and contain fewer errors, and give the managing directors reliable controlling data.

Outcomes

  • Cut the share of statements delivered in the last three months of the legal deadline from 64 to 12 per cent.
  • Reduced tenant objections to statements from about 2,100 a year to about 700.
  • Built the company's first register of buildings, heating plant and floor areas.
  • Introduced monthly controlling reports for the managing directors and the city's shareholder representative.

Decisions in context

Mittelweser owned 21,400 flats in one Lower Saxony city and two neighbouring districts, and its tenants included many households on low incomes for whom a heating back-payment was a genuine shock. In my first year about 2,100 households objected to their statements, and most of them had a point: readings had been keyed wrongly, floor areas differed between systems, and nearly two-thirds of statements arrived in the last three months of the legal deadline. I built a register of buildings, heating plant and floor areas, brought the reconciliation of fuel invoices in-house and agreed reading dates with the metering service providers. Objections fell to about 700 a year. Reporting to the commercial managing director, I also prepared controlling reports for the city's shareholder representative, my first experience of writing for a governing body that met only a few times a year.

Reason for the move

Wanted to work on property data at a larger scale and to understand how lenders and valuers judge housing portfolios.

CHAPTER 5 · Oct 1999 — Feb 2005

Research Statistician, later Project Lead for Rent Indices

Institut Weserland für Wohnungsmarktforschung

Sector
Housing-market research and rent indices commissioned by towns
Ownership
Non-profit registered association
Company scale
About €3 million of annual research income by 2004
Employees
40, plus seasonal interviewers
Geography
Bremen; projects for towns across north-west Germany
Reporting to
Director of the institute
Team
Project teams of two analysts and up to 30 seasonal interviewers from 2002
Financial scope
Project budgets of €60,000 to €240,000 per rent index; no wider budget authority

Mandate

Design the samples, questionnaires and statistical models for rent indices that towns publish and courts rely on.

Outcomes

  • Designed or rebuilt rent indices for eleven towns, five of them qualified indices.
  • Introduced a published explanation of each index's method, written for tenants and landlords rather than statisticians.
  • Cut the number of explanatory variables in the institute's standard model from 19 to 11 without loss of accuracy.

Decisions in context

I joined the institute from university in October 1999 and spent my first winter checking questionnaires collected door to door. From 2002 I led projects, with two analysts and up to thirty seasonal interviewers, and before I left I had designed or rebuilt rent indices for eleven towns. The work required statistical rigour and something harder: a method that a judge, a tenants' association and a landlord's lawyer could all follow. I simplified our standard model from nineteen variables to eleven and began publishing a plain explanation of each index's method. I also saw the limits of research from outside. We produced a number and left; landlords and tenants lived with it. In 2005 I moved to a housing company to learn what happens to data once it reaches a household's letterbox.

Reason for the move

Wanted to work inside a landlord and see how data was used once a rent index had been published.

What I am looking for next

I intend to stay at Haselwerder for the next several years. The last remote-reading conversions, the extension of our condition model to buildings with façade and heating work due, and the first full cycle of sustainability reporting under whatever form the EU rules finally take all need finishing, and I asked for most of that work.

If I were to consider an executive move later, it would be to the chief data officer role of a larger owner or operator of regulated physical assets where the data reaches households directly: a large landlord, a water or district-heating utility, or an infrastructure manager whose customers pay for what its records say. I would look for a management board that wants data to make decisions explainable rather than merely faster, a reporting line close to the chief financial officer or chief executive, and a supervisory board that asks about evidence as well as results.

My nearer next chapter is a board one: a single supervisory board seat, taken with my employer's consent, at a company whose assets and customers I understand, where I can learn the role properly before I am asked to lead a committee.