Revathi ZenvarkarChief Executive Officer · Essays & perspective
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Service accountability5 min read

A closed account can still contain an open obligation

An executive perspective on prepaid balances, service completion and the importance of keeping a commercial question separate from a clinical decision.

An account can be inactive without being resolved. Nobody is booking another visit, the service episode has closed and the record no longer appears in the team's ordinary work. Yet a prepaid balance may remain. I want a service business to ask what that money represents before inactivity becomes a reason to stop paying attention. The absence of a recent query does not establish that the company has fulfilled every obligation attached to a payment it still holds.

Our review examined 186 closed accounts and found twenty-four with unused prepaid balances totalling ₹18.6 lakh. We returned those amounts and introduced a weekly review of newly closed accounts. The exercise concerned the commercial record of services and payments. It did not instruct clinicians to continue or shorten care, and it did not establish the position of every historical account. Those limits matter because the meaning of the decision can be lost when a precise amount is reported without the work it describes.

## Ask what the balance represents

Money received and service provided are related but different events. A prepayment may support an agreed arrangement, but holding it does not itself establish that the associated service has taken place. The business needs an account that staff can explain to the person concerned. What has been delivered, what remains unused and what happens when the service episode ends? Finance, operations and appropriate advisers need to establish the treatment rather than let an administrative status answer a question it was not designed to settle.

In our setting, clinical decisions belong with qualified professionals and the patient. I was careful not to let the payment review create a commercial reason to extend care. A remaining balance should not be translated into a suggestion that more visits are appropriate merely because the company would otherwise return money. Nor should a refund exercise be used to shorten a plan that clinicians consider necessary. The business question must remain separate enough that each responsibility can be exercised without an instruction borrowed from the other.

This distinction can be difficult in everyday conversations. A staff member may be trying to help while using a phrase that combines an account, a booking and a clinical plan. I want the process to give them a clear route to the right owner. Reception should not have to improvise an answer about disputed charges or clinical need. The company should support a comprehensible explanation of the payment position and identify when a different professional judgement is required.

The twenty-four balances were examined through the appropriate process and returned. We described the ₹18.6 lakh as unused amounts returned to the people concerned. It was not a discount, a marketing expense or a measure of customer acquisition. Those alternative labels might make the action fit a familiar business category, but they would change its meaning. The executive account should preserve the obligation that led to the payment, rather than present the return as a voluntary commercial benefit.

## Give the unresolved account a responsible owner

A weekly review was useful because it made newly closed accounts part of continuing work. The process needed a named responsibility, not simply another report distributed to several teams. Somebody had to identify the balance, arrange clarification where required and ensure that the next action happened. Where a case was disputed or incomplete, it needed to remain visible rather than be moved out of the active list merely to improve the apparent completion rate.

The responsible owner also needed access to the right expertise. An account may involve terms, records or an agreement that requires legal or accounting interpretation. A general process should not pretend that every case is identical. I wanted routine cases handled clearly while preserving a route for exceptions. The existence of an exception is not necessarily a failure of discipline; hiding one because the process has no place for it can be a more serious problem.

Communication matters because a correct internal calculation may still be difficult for the person receiving it to understand. The explanation should identify the relevant service and amount in language that can be questioned. It should not require someone to reconstruct a technical ledger before they can ask why the company retained a balance. Staff need authority to obtain an answer and a way to record that the person has not accepted the explanation, rather than assume that sending it has resolved the matter.

I also want the business to examine why the unresolved balances accumulated. The purpose is to improve the process, not to assign blame to the last person who handled the account. Responsibilities may have been divided so that one team recorded closure while another waited for a request. A system may have made inactive accounts less visible. Understanding that path helps management make a useful correction instead of adding a reminder to a process whose underlying responsibility remains unclear.

## Keep the review's limits in the executive account

The review covered 186 accounts. It found twenty-four balances and led to their return. That is a specific result, not an assurance about every past or future account. If management wants a wider conclusion, it needs an examination designed for that purpose. I would rather report the scope accurately and discuss whether more work is warranted than let the completion of one exercise imply that the entire historical position has been established.

The financial consequence deserves to remain visible. Returning money can make the near-term cash account less comfortable, but that is not a reason to change the description of what the money represents. A board should understand whether reported cash or revenue depends on unresolved service obligations and how management has assessed them. Directors need not adjudicate individual balances. They need a clear account of the material issue, the appropriate expertise and the management response.

This also affects how success is recognised internally. If the only measure is money retained, staff may receive the wrong signal about resolving an account. If the only measure is rapid closure, difficult cases can be pushed out of view. I would want a more thoughtful account of whether the obligation has been examined and the person has a route to an answer. The exact measure should fit the business and its responsibilities, rather than be adopted because it is easy to count.

The broader lesson is simple enough to ask in many service settings: what remains owed when the operational record says the activity has ended? The answer may involve money, information or another commitment. In our case it involved ₹18.6 lakh across twenty-four accounts. Keeping that question open long enough to resolve it was part of running the business responsibly. It did not require an invented claim about loyalty or reputation. The obligation itself was sufficient reason for management to act and for the board to expect a clear account.