Revathi ZenvarkarChief Executive Officer · Essays & perspective
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Growth and service economics5 min read

An unopened centre is not automatically a missed opportunity

Why a regional service business should compare expansion with the unresolved commitments inside its existing network.

Expansion has an appealing clarity. A new address, a proposed investment and a forecast can be assembled into a decision that looks forward. Existing centres are less tidy. They carry a history of staffing choices, local relationships and people who already depend on the service. When a business is considering growth, I want both accounts on the table. The next location should not be evaluated as if the obligations inside the current network are merely background conditions that somebody else will resolve.

At Orthevani, three centres recorded a combined ₹1.8 crore operating loss in FY 2025 while we were considering two openings with proposed expenditure of ₹9.6 crore. I asked the board to defer the openings and fund a separate ₹2.2 crore access and staffing programme. In FY 2026 the three centres' loss was ₹0.9 crore. They had improved financially but remained in loss. That is the result I can describe; it is not a completed turnaround or evidence that every part of the service had improved.

## Put the existing centre beside the proposed one

A new-site proposal often benefits from explicit assumptions. It identifies premises, staffing, demand and the time before the investment produces a return. An existing centre may be discussed through a shorter explanation about weak performance. I want the same quality of examination applied to both. What is making the current service difficult to access or staff? Which responsibility belongs locally, which needs group action and which requires clinical leadership rather than an administrative instruction?

This does not mean that every loss-making centre should receive investment indefinitely. It means the choice should be informed by the obligation and the alternatives. Closing, relocating, reducing scope or investing can each have consequences that a simple comparison of annual results leaves out. The people already using the service need an account of what will happen next. Staff need clarity about their responsibilities. The board needs to understand whether management has examined those consequences before treating a location as a number to be improved or removed.

We separated the clinical requirements from the commercial analysis. Qualified leadership determined what belonged within its remit. Finance and operations examined costs, staffing arrangements and access. I brought those accounts into the board discussion without pretending that one could substitute for another. A chief executive should make the decision understandable, but that does not require claiming specialist authority over every fact that informs it. Clear boundaries can improve the discussion because they show whose judgement the board is relying on for each part.

The proposed new openings also deserved a fair account. Deferring them meant postponing a possible service and its expected returns. It was not enough to say that existing centres mattered more in principle. We needed to explain why the present combination of responsibilities and resources supported a different sequence. I wanted the board to decide between visible alternatives, rather than approve expansion because its proposal was more polished than the account of the operating work already overdue.

## Explain what deferral costs as well as what it avoids

The unspent ₹9.6 crore was not a realised saving. It was proposed expenditure attached to a business case that we did not pursue at that time. The associated activity and returns were also deferred. Calling the whole amount a saving would make the decision look more financially successful than the evidence allowed. I prefer to describe what was postponed, what separate expenditure was approved and which question would need to be answered before the original proposal returned.

The ₹2.2 crore programme was an explicit investment in access arrangements and staffing. It required implementation and review, rather than serve as a declaration that the three centres were now fixed. We needed managers to explain what had changed and what remained difficult. A budget allocation is a decision about resources. It is not proof that the intended operational result has occurred, and it should not close the question that justified spending the money in the first place.

The following year's combined loss narrowed to ₹0.9 crore. Other changes in activity and cost affected that result, so I did not attribute the entire improvement to the programme. The figures were annual operating results for the same three centres, which made the comparison interpretable, but they still did not isolate the programme's effect. I wanted colleagues to recognise the improvement while resisting a more convenient causal story that the work had not established.

We kept the centre-level account visible beside the group's ₹6.8 crore operating profit. A profitable network can contain locations whose economics and service arrangements need attention. Equally, one difficult centre does not establish that the whole business is unsound. Management should explain the relationship between those views. The board should be able to see whether group performance depends on assumptions about local improvement that remain untested, rather than infer that a positive aggregate has resolved every material problem beneath it.

## Return to the proposal with evidence

A deferral can become a decision nobody revisits. People remember that expansion was paused but not what would justify reconsidering it. I want the next review to examine the reasons for the pause: staffing, access, the economics of existing centres and the capacity to support another location. The passage of six months or the arrival of a new planning cycle is not itself evidence that those questions have changed. A proposal should return because the decision basis is clearer, not because the original date has become inconvenient.

The examination should also remain open to a different form of growth. The next sensible move might involve improving an existing service, working with another provider or choosing a different location. Those possibilities need their own analysis; they should not be assumed to be cheaper or better merely because the first proposal was deferred. The useful discipline is to connect the option with the obligation and the resources, while retaining the conditions that would make management change its recommendation.

Directors can help by asking for a balanced account of opportunity and responsibility. They do not need to design centre schedules or decide individual clinical arrangements. They should understand the material assumptions behind the investment, the cost of delaying it and the plan for the service already in operation. Where specialist judgement is needed, they should know who supplies it and how management has incorporated it without turning a commercial forecast into a clinical assurance.

I would measure the quality of our decision by whether it made the sequence of commitments more deliberate. We postponed two openings, funded defined work at three centres and reported an improved but still negative local result. That account is less triumphant than a story about choosing sustainable growth and transforming performance. It is more useful for the next decision because it preserves the unfinished work. A service business earns the right to expand through its ability to understand and honour what it has already promised, while remaining honest about the opportunity it is choosing to wait for.