Keep the digital room faithful to the real decision

I am Imran Velzuri, CIO of the fictional Nerqali Floor Stores in Guwahati. Our thirty-two showrooms help customers choose carpets and floor coverings for rooms that are already part of their lives. I began in survey-data work after studying mathematics in Aligarh. The first systems I encountered taught me that a tidy representation could hide an unresolved measurement. Retail added another dimension: people may read a convincing digital image as a promise about the material that will arrive at their home.

Nerqali employs 720 people and recorded ₹284 crore revenue with ₹18.9 crore operating profit for the year ending March 2026. Thirty-eight installer enterprises collectively hold 76%, with management owning 24%; I have no personal holding. I lead forty-eight employees and twelve separate contractor positions through five leaders. My delegated FY2026–27 remit is ₹11.6 crore operating expense plus ₹3.2 crore approved change spending. CEO Nusrat Delvani takes enterprise recommendations to directors. Commercial head Sanjay Qervathi owns the customer proposition; I am responsible for the systems supporting it.

My recent work has concerned the meaning carried by those systems. We rebuilt quote production so Assamese and Bengali text could survive the journey into a customer's document. We made competing room-plan revisions visible instead of allowing the latest upload to erase an earlier agreement. We examined recordings from remote consultations and removed material that no longer had an approved purpose. A room visualiser then forced a harder choice: a powerful demonstration was encouraging customers to assume a level of colour fidelity the service could not establish. We narrowed what the software was allowed to claim.

Current focus

Ensuring customer documents and room representations remain useful without conveying more certainty than the evidence supports.

Conversations I welcome

A first outside non-executive discussion after preparation, employer consent and review of the proposed company's needs.