Deborah QavzemiChief Product Officer · Essays & perspective

Deborah Qavzemi · Chief Product Officer · India

Ask which decision the product makes silently

My contribution to a board

I would help a board examine the professional responsibilities embedded in a product's ordinary actions. A timing preview, an export or a version change can make a consequential assertion without looking like a major strategic decision. My experience includes correcting a planning view I had approved and supporting more than one collaboration mode when producers described different legitimate tasks. I would connect those examples with the enterprise's promises, costs and evidence, rather than ask directors to design individual screens. The contribution requires understanding the wider business: its economics, customer obligations, operating model and the professional authority retained by its users. I would bring a product perspective alongside the board's other disciplines and expect to learn where my analogy does not fit. A useful question should help collective oversight distinguish a convenience from a justified decision, including when the clearer product is more expensive to build or explain.

Judgement in practice

01

Examine the boundary around a reassuring calculation

The preview I approved counted sixteen minutes of main script in a thirty-minute window while omitting eleven minutes of clips, three of links and two of opening and closing material. The complete plan was thirty-two minutes. A ₹34 lakh redesign made that account visible without choosing the producer's editorial cuts. I would ask directors whether management tests what a number is being presented as, not only whether its arithmetic is correct. The board should understand the scope omitted, the authority retained by the user and the limits of an estimate. No measured on-air improvement was asserted from this preparation correction. The case shows why a product claim can need attention even when every figure inside its narrower calculation is accurate, and why a senior sponsor should acknowledge the approval that allowed the misleading account to proceed.

02

Keep a bounded test and its exceptions in the decision

The export review used twenty-four synthetic packets, nine of which carried production notes into presenter copy. The ₹28 lakh redesign was followed by a twenty-packet test: eighteen separated correctly and two were flagged for correction. I would help a board distinguish a useful product finding from an unsupported universal assurance. Synthetic material avoided exposing actual guest details, but it did not establish a real-world incident rate, security certification or general compliance conclusion. Directors should hear the purpose of the test, the exceptions retained and the specialist work that remains. The question is whether management can explain the responsibility the product takes on and the evidence for its release account, without treating a high success proportion as a reason to hide the unresolved part.

03

Represent different professional tasks before selecting one default

Sixteen of twenty-four producers wanted a stable rehearsal edition while eight preferred live collaboration. A ₹48 lakh programme supported both, and a later fifteen-team pilot recorded eleven stable-edition choices and four live choices. I would help directors examine why the added complexity was justified and what the selected research could actually establish. The account does not prove universal preference, retention or broadcast quality. It does show that management found two coherent tasks and chose to support them explicitly. The board should understand how a team knows which edition it is using and who controls adoption of a revision. Oversight can ask whether the product respects professional judgement without making directors choose the interface or substitute their own preference for the users' work.

My first year on a board

My induction would follow the product's revenue model, customer commitments and the responsibilities that its workflows place on different users. With the chair's agreement, I would trace one significant product promise through research, design, specialist review and the evidence used to judge its release. I would listen to financial, legal, operating and customer-facing colleagues as well as product teams, without establishing a second management route. That should help me distinguish a material governance question from a design preference I happen to hold. I would complete the relevant appointment preparation and learn the committee's actual mandate before assuming that my preferred contribution belongs there. At the first-year review, I would want evidence that my questions clarified an important responsibility or uncertainty, that I had learned the wider enterprise and that the agreed calendar supported serious preparation rather than attendance alone.

Conflicts and their management

I would review relationships involving Tevqari's production clients, service partners, advisers and investors before receiving confidential papers. Employer consent and the practical consequences of repeated exclusions would be considered explicitly. Qualified advisers would assess the applicable Companies Act independence conditions, SEBI LODR requirements where relevant, directorship limits and committee duties. I hold no statutory seat and have not completed databank or proficiency-assessment preparation. No appointment eligibility or exemption is implied. Twenty-five provisional days must accommodate induction, reading, travel, meetings and unplanned demands. Private scripts, guest material and product research from current employment would not be supplied to another enterprise as part of my contribution. Disclosure may be insufficient if the relationships prevent useful participation in central business discussions. I would decline a role whose preparation, conflicts or actual demands make the proposed contribution less credible than the initial sector match suggests.

My independence statement

Client production teams, service partners, advisers and Tevqari's ownership vehicles may create relevant relationships. I have no personal or employee-vehicle holding, but any independence statement must follow examination of the proposed appointment and applicable conditions.

Board and committee exposure

Presented to the Board or a committee

Tevqari Radio Tools

Executive presentations on preparation workflows and product research; no committee appointment

January 2022 onward

Presents product recommendations through CEO Anil Zemqeshi. No statutory board seat or committee-chair experience is represented.