By 2023 all three of our regions were encouraging digital contact, and our platform supplier proposed moving every first contact into structured chat triage, with the telephone used only for callbacks requested through the app. The model would have released about twenty nurse posts from telephone work and saved roughly SEK 11 million a year.
I accepted most of the argument but not all of it. Our own figures showed that patients over seventy-five made about a third of our contacts and that most of them called. People with limited Swedish, and relatives phoning for a parent, also relied on the telephone. If the only door was an app, I expected many of those patients to turn up at the emergency department instead.
Our chief financial officer and head of digital argued for the full model, and the operating partner from our majority owner asked why we were paying for a channel patients were leaving. I proposed a mixed design: digital booking, renewals, test results and chat triage for everyone who wanted them, and nurse-staffed telephone triage in four regional contact hubs with same-day callback. The same nurses worked both queues, so capacity followed demand through the day. We gave up the full saving and accepted a slower reduction in contact-centre staffing.
By the end of 2025, 52 percent of contacts arrived digitally and 96 percent of telephone callers were rung back the same day. Among patients over seventy-five, 71 percent still chose the telephone. One finding surprised us: digital chats were followed by a further contact within a week in 18 percent of cases, against 9 percent after telephone triage. We rewrote the chat questions for three common complaints, and that rate has since fallen to 13 percent.
Next time I would measure repeat contact for each channel from the first week, and I would begin in four health centres instead of introducing the design across all forty-one at once.